Adverity, a leading force in marketing data intelligence, today launched Augmented Analytics, an automated tool for marketers. Using artificial intelligence (AI) and machine learning, it can access hidden insight and provide critical intelligence on data to improve marketing measurement effectiveness [...]

These are strange times, readers. COVID continues to tear away at the socio-economic fabric of the world. The once noble institutions of the ad tech ‘POWA’ breakfast, and the extended media lunch, have been reduced to sad Zoom/Google Meet/Microsoft Teams [...]

Integral Ad Science (IAS), the global leader in digital ad verification, and Google Campaign Manager, the largest global ad server, today announced the first automated tag to seamlessly wrap campaigns with both ad server and third-party verification tags for Campaign [...]

With access to real-time traveller audiences and unmatched visibility into global travel demand, Sojern is in a unique position to share the current travel trends at the forefront of marketers’ minds. These latest insights are based on data on over [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Oracle wins the bid to become TikTok's US partner, but it's revealed that it won't be given the app's original [...]

In today's ExchangeWire news digest: the WFA announces the launch of a solution to help advertisers measure their campaigns' effectiveness across different media; Apple draws the ire of app developers after announcing the launch of iOS 14 with less than [...]

Sojern, a leading provider of digital marketing solutions for travel, today announced that technology finance veteran Aman Kothari has joined the company as chief financial officer (CFO). In his new role, Kothari will oversee all aspects of finance, including financial planning [...]

With access to real-time traveller audiences and visibility into global travel demand, Sojern has released its latest findings on how the COVID crisis is effecting travel to, from, and around Europe. Based on data collected on the 24th August 2020 [...]

Verve Group, a global brand performance ad platform, today announced that it received the IAB Tech Lab’s Open Measurement (OM) SDK certification for display and native video ad formats. This certification provides Verve Group partners with stronger ad viewability measurement [...]

Integral Ad Science (IAS) has announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, [...]