Paco Rabanne, the leading fashion house and fragrance brand, have partnered with Starcom Worldwide and Bidstack to launch a branded virtual reality challenge. The campaign features Tim Howard and the world’s leading VR platform for elite athletes, Rezzil, to promote [...]

In today’s ExchangeWire news digest: Braze have sold 8 million shares in their initial public offering; The US Federal Trade Commission are pushing the antitrust lawsuit filed against Facebook (now Meta) to go ahead; and Ultraleap raise £60m in Series [...]

In today’s ExchangeWire news digest: ByteDance's gross revenue is expected to rise 60% this year; Facily have raised USD$250m (£185.7m) in a Series D; and the "KuCoin Metaverse Fund" has been established by KuCoin Labs.   ByteDance's gross revenue predicted to rise [...]

In today's ExchangeWire News Digest: US states amend antitrust complaint against Google; Unity acquire Weta Digital in metaverse race; and NFT announced beta launch by Niftify.   US states amend complaint against Google A group of US states, led by Texas, have filed [...]

Adverty have been granted their third patent by the United States Patent and Trademark Office for its in-game ad viewability technology BrainImpression™; a ground-breaking method for determining ad viewability and impressions within complex gaming environments. The multi-patented invention is one [...]