Habits evolve and technologies progress - but it appears the core challenges of business rarely change. It was not so long ago that I remember buying a cassette tape from Toys 'R Us for my Sinclair Spectrum 48k (yes, that [...]

Ads Get into Apps, In-App Ads Get to the Top It probably wouldn’t be an exaggeration to say that the modern user is almost 100% mobile, regarding both private time and work routine. Due to the fast pace of our lives, [...]

Facebook announced two weeks ago they are now making their new mobile app install ads available to all developers. Early numbers from their beta launch back in August saw partners were able to reach a more relevant audience to drive [...]

Damian Scragg, Managing Director for Evidon UK discusses the ePrivacy Directive, what impact the European initiative will have on the APAC region and what's in store for mobile privacy. Evidon’s ad and site notice is now available in 40 countries and [...]

ExchangeWire is proud of another stellar event with ATS Paris, featuring the best and brightest of the driving force in French digital advertising. Here's a quick summary of the day in case you weren't able to make it or you [...]

Damon Scarr is Commercial Director at Yahoo!7. Here he discusses the maturing mobile ad market in Australia and how publishers there can build a sustainable revenue model in the mobile channel. Mobile advertising seems to have had several false starts over [...]

Retargeting in mobile has often been the nirvana for many buyers but the ability to execute has often been found wanting due to various privacy restrictions and technological incompetencies. StrikeAd have just announced that they can now crack this challenge [...]

Do you believe PubMatic was late to Europe? Has this impacted your current market share? PubMatic was later than other players in Europe, but we feel we entered at the right time with the right product. The most important thing is [...]

Online advertising spend has displayed significant growth over the last 10 years and analysts expect this trend to continue. However, a large discrepancy persists between internet time allocation in total “media time” and online advertising revenue. Online advertising growth has been [...]

SECTION I: PREMIUM & BRANDING IN THE PROGRAMMATIC ERA KEYNOTE 1: Our first keynote speaker of the day was Neal Mohan, VP of Display Advertising Google, who gave us a presentation titled “Programmatic for the People”. - Programmatic buying moving from performance [...]