Adfonic released last week their Q2 Global AdMetrics report, the second in a quarterly series, announcing, among other things, Android has beaten iOS for the first time as the most popular platform for mobile advertisers. The report further breaks down [...]

We’ve all heard the pitch. Mobile is going gangbusters. Smartphones and tablets are creating a paradigm shift in the way we communicate, access content, engage with products, services and ultimately the world around us. According to Mary Meeker, the app economy [...]

ExchangeWire caught up with Charles Gros and Yohann Dupasquier, co-founders & owners of Tradelab, to explain the current data-driven ad market in France. Is there a lot of room for new exchange trading specialists in the market, given the number of [...]

Turn Cloud Marketing Platform Expands Mobile Advertising Features Turn expanded last week the cross-channel capabilities of its Cloud Marketing Platform with the introduction of new mobile advertising features in Turn Campaign Suite and dedicated support for mobile advertising campaigns in the [...]

ExchangeWire Joins Maxifier for Ad Technology Event in Japan Following the launch of its Japan office in May, Maxifier, a global leader in inventory revenue optimisation technology, has announced details of its inaugural event in Tokyo: Chaos Clear. This event will [...]

We recently announced the date for this year’s ATS London. If the event last year was big, this year promises to be epic. As part of a slight overhaul of the event’s content this year we are introducing a revamp [...]

Adap.tv Announces Campaign Optimizer For Video Adap.tv announced last week its Campaign Optimizer for video, a technology that provides buyers with full visibility into the results of a campaign before running a single impression. Using historical data to analyse billions of [...]

Natasha Rawlings is Co-Founder at StreetHawk, a mobile shopping platform that matches intent and in-market buyers. Here she discusses the company's mobile retail solution as well as the potential data-driven ad models opening up around mobile in the Australian market. Tell [...]

PubMatic collaborates with comScore to offer valuable “Viewability” metrics to premium publishers PubMatic, a digital media platform for publishers, announced last week that it will integrate comScore’s Validated Campaign Essentials (vCE) tool into PubLink, PubMatic’s enterprise app marketplace. PubLink is a set [...]

myThings' Global Expansion Continues Following Recent $15m Investment myThings, a global personalised display ad solutions company, announced this week that it has expanded its operations in the U.S. and Latin American markets, in addition to Japan, Turkey, Poland and the Nordics, [...]