In today’s ExchangeWire news digest: Facebook moots iOS 14 Audience Network shutdown; Mightyhive merges with Brightblue; and WPP revenue falls by 15.1%. Facebook moots iOS 14 Audience Network shutdown Facebook has announced a series of measures in response to the upcoming iOS 14 update on Apple devices, revealing that the social media giant will no longer collect the identifier for advertisers (IDFA) across its app portfolio, citing a lack of certainty and stability around the changes. The California-based firm has also [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the ACCC dismisses claims from Google that its News Media Bargaining Code will damage user experience in Australia; experts warn that a fresh crackdown on Huawei by the US government could see disruption to the global supply chain; ad fraud in India is anticipated to climb to 45% – 55% as activity resumes post-COVID; and advertisers contemplate how to navigate [...]

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In today’s ExchangeWire news digest: experts warn that new restrictions imposed by the US government against Huawei could disrupt the global tech supply chain; Havas Media Group becomes the first media agency to join Prebid; and JCDecaux launches a new offering to nurture a return to OOH advertising.   Heightened US restrictions on Huawei may disrupt tech supply chain   A fresh wave of restrictions against Chinese tech firm Huawei could lead to mass disruption to the global supply chain. New measures imposed by [...]

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In today’s ExchangeWire news digest: ByteDance attempts to salvage TikTok’s US operations via a deal with Microsoft; Google sees its ads revenue decline for the first time ever as Coronavirus continues; and India’s smartphone production incentive scheme receives interest from Apple and Samsung.   ByteDance hurries to push TikTok-Microsoft deal   ByteDance, the Chinese tech firm behind TikTok, is reportedly rushing to persuade the US government to allow it to sell the short-form video app to Microsoft. The Beijing-based tech giant has allegedly told [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: John McAfee announces world’s first fully private 4G network, ‘The Ghost Cell Phone Data Service’; the Monetary Authority of Singapore’s blockchain initiative, ‘Project Ubin’, passes initial trials; TikTok is facing increasing hostility in the US as more firms ban their personnel from using it; and the EU overturns its data-sharing agreement with the US over privacy concerns.   First private mobile data [...]

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In today’s ExchangeWire news digest: tech veteran John McAfee announces he is launching the world’s first fully private mobile data service; e-commerce giant Flipkart invests $35m in Indian apparel retailer Arvind Fashion; and Facebook contemplates banning political advertisements ahead of the next US national elections.   First private mobile data service announced by John McAfee   The creator of McAfee security technologies, John McAfee, has developed the world’s first fully untraceable 4G data service. Titled ‘The Ghost Cell Phone Data Service’, the offering operates [...]

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In today’s ExchangeWire news digest: Instagram announces it will trial TikTok-challenger Reels in India; TikTok is facing investigation by the US FTC and DOJ for allegedly failing to adhere to children’s privacy rules; and a study by Digital TV Research forecasts that 40% of SVOD subscriptions will come from mobile by 2025.   Instagram looks to capitalise on TikTok’s India departure   Instagram has set its sights on stepping into the sizeable shoes left in India by TikTok. The ByteDance-owned video app had captured [...]

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The latest Advertising Association/WARC Expenditure Report, released today [20 April 2020] shows UK adspend rose 6.9% year-on-year to reach £25.36bn in 2019 – the tenth consecutive year of ad market growth. Despite 2020’s promising start in Q1, the downgrading of projections for the rest of 2020 and 2021 demonstrate the deep impact that COVID-19 has had on advertising since mid-March, as it has the UK economy as a whole. Projections prior to the COVID-19 outbreak forecast adspend growth in 2020 [...]

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Niklas Bakos (pictured below), CEO of Adverty, writes exclusively for ExchangeWire about how the economic downturn caused by the Coronavirus is impacting out-of-home (OOH) advertising, and how gaming can help the sector weather the pandemic. When lockdown started in most places, it didn’t take long for people to start realising what they were lacking and seek out decent replacements. With pubs, offices and school gates out of bounds, video socialising has made a useful stop-gap. With all the concerts cancelled, fans [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Fox to buy Tubi TV; S4 Capital sees strong organic growth; AnyMind Group acquires POKKT Mobile Ads; PubMatic releases Audience Encore; and Dentsu Data Labs & Adverty reveal mobile users prefer non-intrusive in-game ads. Fox to buy Tubi TV Fox has reached an agreement to purchase Tubi TV for USD$440m in cash. To help pay for the acquisition, the company [...]

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