Mobile

  • IAB AU Champions Ads.txt Adoption; Singapore Millennials Say Ads Don't 'Get' Them

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: IAB AU champions ads.txt adoption; Singapore millennials say ads don’t ‘get’ them; MCN offers consolidated customer view across platforms; Indonesia telco bundles lockscreen ads with rewards; GroupM expects ad spend growth in India; and Grapeshot goes to Hong Kong.

    IAB AU champions ads.txt adoption

    IAB Australia is urging the local digital advertising community to adopt ads.txt in a bid [...]

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  • Mobile Formats: The Devil Is in the Data

    Different mobile formats drive different engagement rates, depending on whether the ad is a swipe or video ad, for example. In order to target effectively, marketers need to understand how engagement rates differ depending on a whole host of issues such as market, time of day, type of content, or which vertical is being targeted. In this op-ed, Widespace’s head data analyst, Pinar Larsson, provides five ways this type of analysis can teach us more about consumer behaviour and, therefore, impact the [...]

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  • Facebook Revenue Soars Despite Russian Interference

    Facebook’s revenue has surged to USD$10.3bn (£7.8bn), on the back of 47% growth year-on-year. However, its shares fell, as it announced its 2018 expense forecast.

    The higher expenses for the coming year are mostly driven by expenditure on protecting the site from fake news and hate speech, which CEO Mark Zuckerberg says will mean higher costs.

    He says: “Our community continues to grow and our business is doing well, but none of that matters if [...]

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  • It's Not Logical to Provide Walled Gardens with So Much Influence: Q&A with Roni Anavi-Fass, Inneractive

    Following Inneractive’s recent launch of VAMP (Video Advertising Monetisation Platform), a tool to help mobile publishers compete with Google and Facebook, ExchangeWire speaks exclusively with Roni Anavi-Fass, VP product, Inneractive (a subsidiary of Fyber), to discuss why publishers need this new platform, the challenges they face with video monetisation, and how their future alongside the walled gardens will continue to shift.

    ExchangeWire: There are so many ad types and templates to compare across numerous publishers, causing buyers to resort to [...]

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  • Premium Publishers Beat Facebook & Twitter For Consumer Trust; British Black Friday Sales Driven by International Purchases

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Premium publishers beat Facebook and Twitter for consumer trust; British Black Friday sales driven by international purchases; and The lofty cost of acquiring a mobile app user.

    Premium publishers beat Facebook & Twitter for consumer trust 

    Over three-quarters (79%) of UK residents think it is very important to know the origins of news content, [...]

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  • APAC Marketers Overlooking Physical Customer Touchpoints

    Marketers have been so focused on optimising customer experience across digital channels that they have neglected the need to be equally responsive on physical touchpoints.

    A survey by CMO Council revealed that 78% of marketers believed they could respond or react to consumer feedback, requests, suggestions, or complaints specific to campaigns within two weeks – with 43% saying they could do so within 24 hours, according to the research, which polled 153 marketers in the US.

    However, their responsiveness dipped [...]

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  • AA/WARC Reveals Increased Spend on Almost All Digital Channels

    UK advertising expenditure grew 3.7% year-on-year in the first half of 2017 to £10.8bn, the highest total for the first six months on record, according to the AA/WARC’s expenditure report.

    Mobile spending was up 38.1% across the six months, while overall internet spending was up 13.8%. Almost all digital channels recorded a notable increase in spend, with VOD up 8.8%, digital out-of-home up 29.1%, national newsbrands’ digital revenues up 15.6%, and digital radio up 22.2%.

    Other key findings [...]

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  • Alibaba to Grow Global Ad Share; AU Content Agency Acquires Retail Comms Specialist

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Alibaba to grow share of global ads; AU content agency acquires retail comms specialist; Singapore socio-political site to shutter; IAB AU unveils programmatic and native guides; and VaynerMedia eyes Asia expansion via Singapore launch.

    Alibaba to grow share of global ads

    The Chinese internet giant is expected to increase its share of the global digital ad market from [...]

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  • In-App Targeting Vendor Won't Need SDKs from APAC Marketers

    Following its Tokyo launch early this year, Remerge is now looking to expand further into Asia with promises to offer services designed specifically for app retargeting.

    The Berlin-based mobile ad platform has just opened offices in Singapore and Seoul, after setting up shop in Tokyo in January 2017. While Singapore will serve as its Southeast Asia hub, the Korean outfit is responsible for the local market as well as China, according to Remerge CEO Pan Katsukis.

    The vendor touts an “SDK-less solution” [...]

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  • The Rise of Mobile: A Future That Works for Everyone

    The mobile device has become an essential part of everyday life. From checking the latest news, communicating with friends and family on the move, to ordering your dinner to arrive for you once you get home. For an everyday user, the changes that mobile have made to their lives has been gradual and subtle. For the world of advertising and, in particular, programmatic advertising, the opportunities have not been so subtle and, instead, have come at an incredible pace.

    The IAB’s [...]

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