Mobile

  • Q1 2018 Sees Mobile Fraud Increase; OpenX Takes Mobile App Video Exchange into Open Beta

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  • Weekly Focus: Alibaba & JD.com Attribute Higher Revenue to Offline-Online Push

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  • Retargeting Must Advance to Help APAC Marketers Retain In-App Users

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  • UK Consumers to Trigger Data Privacy Requests; Multi-Device Shoppers Spend More

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  • Malaysia Tops SEA for Ad Safety & Viewability; IAB Singapore Preaches 10 Programmatic Commandments

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  • Amazon Taking More of Retailers’ Budgets; Walmart vs Amazon in India

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  • Viewability Record in UK; IAB Tech Lab Acquires DigiTrust

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  • Bull vs Bear: Is Blockchain the Future of Ad Tech?

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  • Keeping Mobile Users ‘Appy – 3 Steps to Lifetime Engagement on M-Commerce

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  • Index to Assess AU Ad Sentiments; Mobile to Outpace TV in China

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