Verve Group, a privacy-first omnichannel ad platform, today announced the release of ATOM, an on-device mobile audience activation technology. ATOM (or Anonymized Targeting on Mobile) is a pioneering solution for digital advertising that enables brands to reach the right audiences [...]

TheViewPoint is launching a new webinar series TVP Talks where CTV publishers and ad tech experts will share their expertise in inventory monetisation, present successful cases of demand optimisation, and discuss the key problems faced by CTV/OTT publishers and advertisers.   The [...]

VlogBox, a leading CTV app development and monetisation platform uniting a large number of OTT channels under one roof, has launched its own channels - Yeet! TV and Yeet!Kids TV - for the distribution and promotion of engaging video content.   VlogBox [...]

Zeotap, the leading Customer Intelligence Platform (CIP), and PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, have today announced an expanded identity partnership. Zeotap’s Universal ID solution, ID+, will now be available in Identity Hub, PubMatic’s Prebid-based [...]

In today's ExchangeWire news digest: IPG Mediabrands Content Studio form a new global partnership with Vice Media Group; Instagram reveal plans for a new suite of tools to help influencers monetise their content; and Comscore experience higher loss and minimal [...]

Pubstack, in partnership with Didomi, conducted analysis to understand how to best monetise the no-consent inventory. After two webinars in English and German on this topic, Pubstack has produced a free guide: “The Guide to Maximising Monetisation while Respecting User Choice”. [...]

District M & Sharethrough announced their intention to merge on February 9, 2021. With the merger now complete, the two companies are announcing that they will operate under the name Sharethrough as of today. Additionally, Sharethrough benefits from a complete [...]

Pubstack organiza el evento online "How to Boost Ad Revenues with Analytics? Actionable insights from your ad stack". Durante los últimos años, la tecnología publicitaria se ha convertido en un entorno complejo en el que los editores están, cada vez más, [...]

Pubstack is running the online event ‘How to Boost Ad Revenues with Analytics? Actionable insights from your ad stack’. During the last years, ad tech has become a complex environment where Publishers are, more and more, wrapped up in dealing with [...]

Impact, the global leader in partnership automation, today announced the acquisition of Affluent, the leading analytics and automation platform designed to help agencies manage partnership programmes for brands at scale. This acquisition, the second for Impact in 2021, furthers Impact’s [...]