A new study from FreeWheel, a Comcast Company, and the provider of the industry’s leading video advertising software, reveals 75% of UK consumers think brands should acknowledge the COVID-19 situation in their advertising campaigns.  The survey, conducted with independent market research provider [...]

In today's ExchangeWire news digest: Facebook risks losing its MRC accreditation over insufficient ad measurement; Australia's IMAA teams up with TheNetworkOne to bring bolster its offering to independent media outlets; and Google's Mel Silva responds to the compulsory revenue sharing [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: the latest AA/WARC report forecasts a fall in UK ad spend; WPP braces itself as it sees Q1 revenues decline; [...]

Travel digital marketing firm Sojern has launched a new blog series focusing on the impact of the Coronavirus on global travel. Using real-time traveller audiences and insight into global travel demand, the company aims to inform marketers and help them prepare [...]

In today's ExchangeWire new's digest: News Corp Australia partners with customer loyalty platform Flybuys to bolster its audience segments; US local media advertising is expected to fall by 3.6% as Coronavirus keeps live sports on hold; and Pixep could become [...]

In today's ExchangeWire news digest: global subscriptions to Disney's new streaming service soar to 50 million; news broadcaster CNN acquires content personalisation start-up Canopy as part of "NewsCo"; and HT&E buys 11 million shares in fellow media company Ooh Media.   Disney+ [...]

News content accounts for nearly one out of every five targetable ad impressions online, creating a clear opportunity for advertisers looking to reach engaged consumers. Yet for all of the legitimate content available, fake news remains a scourge on the [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Appodeal introduces Stack; S4Capital announces strong Q1 2019 growth; FEPE International to rebrand as World Out of Home [...]

IAB UK & PwC Digital AdSpend report: UK Digital Ad Spend Grows by 15% YOY; New Research from Flashtalking Highlights Urgent Need for Better Measurement of Creative Performance; mediasmart Partners with TripleLift for Further Native Advertising Capabilities; GroupM’s Candice Odhams to [...]

On this week's news roundup; Adsquare Appoints Key Executives, Adsmovil and Audio.ad Announce a Strategic Alliance for the U.S. Hispanic Market. Adsquare Appoints Key Executives Across US & EMEA  Adsquare, a leading global real-time data exchange announced today the appointments of Michael Schlueter as VP Platform Partnerships & [...]