In her latest column for ExchangeWire, Shirley Marschall discusses whether rumours of the death of the open web have been greatly exaggerated, or whether the prevailing tides can indeed be turned. Google kills* the open web. Amazon kills* The Trade Desk, which [...]

Nippon Television Network (Nippon TV), Japan’s leading broadcaster, has named PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, as a Premier Partner for Sugree, its programmatic TV advertising platform. Nippon TV reaches more than 100 million [...]

Aceex recently celebrated its sixth anniversary. Over the past six years, the company has navigated the fast-paced and ever-changing world of ad tech, achieving remarkable growth and fostering strong partnerships along the way. To mark the occasion, the team decided to [...]

We run you through what you can expect from ExchangeWire’s ATS London event on 9th September… ATS London is finally arriving: next Tuesday, ExchangeWire returns to the Queen Elizabeth II Centre for a day brimming with everything ad tech. Discussions will [...]

Kevel, the industry leader in API-based ad-serving technology, announced today (2nd September, 2025) that Haypp Group has launched its retail media capabilities on Kevel's Retail Media Cloud®. A global pioneer in the transition to smoke-free alternatives, Haypp Group aims to [...]

LightBoxTV today (2nd September, 2025), announced a major strategic integration with Experian, a global data and technology company, bringing powerful new audience intelligence into the heart of TV media planning.  This partnership brings Experian’s powerful insights, expertise, and demographic, lifestyle, and [...]

Today’s Digest discusses the UK seeking broader Apple user data according to a legal filing, out-of-home ad revenue dipping, and Microsoft AI debuting its first in-house models.

Clinch, the Agentic AI platform for omnichannel advertising, today (21st August, 2022) announced a new first-to-market DCO strategy available within its Flight Control platform, the ability to optimise creative performance using media performance data. This evolution empowers advertisers to connect [...]

In today's ExchangeWire News Digest: Google AI Overviews harming search referral traffic by up to 25%; Netflix more than doubles US Upfront commitments; and MSQ Partners rules out potential S4 Capital merger. Google AI Overviews harming referral traffic by up to [...]

LONDON – August 15, 2025 – Advertisers can now instantly compare the effectiveness of their ads with their competitors’ using an AI-powered creative testing tool launched by DAIVID. The global creative data provider has upgraded its Creative Data Feed API to enable [...]