Ogury, leader nelle soluzioni pubblicitarie alimentate da dati esclusivi e fondate sul rispetto della privacy, annuncia oggi che la Science Based Targets initiative (SBTi) ha ufficialmente approvato i suoi obiettivi di riduzione delle emissioni a breve e lungo termine e il raggiungimento delle emissioni [...]

iion, the leading game advertising platform, today (21 July, 2025) announced a strategic partnership with TCL, a top global tech brand in display technology and consumer electronics. This collaboration integrates iion’s game advertising capabilities into TCL’s connected TV (CTV) ecosystem, [...]

Omnichannel advertising platform Azerion has appointed Audrey Boisumeau as VP of enterprise solutions for its UK and US operations. With 15 years in the programmatic advertising industry, Boisumeau joins from demand side platform (DSP) Aidem where, as managing director for EMEA, [...]

In today’s Digest, we discuss HP launching an ad network, OpenAI introducing in-app purchases in a revenue push and launching ChatGPT Agent, as well as  Meta directors settling an $8bn privacy lawsuit. HP launching ad network  HP is expanding beyond hardware with [...]

In today’s Digest, we discuss the UK ad industry calling for a fossil fuel marketing ban and Google found to be underestimating its carbon emissions. We also cover AI factchecking on X sparking conspiracy concerns, and UK marketers citing creator relationship [...]

Seedtag, the global neuro-contextual advertising company, has announced a quarter of significant growth across Europe, with 38% YoY Q2 growth in the UK and double-digit growth across the European region. This follows the appointments of notable recent senior hires across [...]

In the second article in our series covering programmatic digital-out-of-home (pDOOH), in association with JCDecaux, Tom Bottomley, director, programmatic at Journey Further, examines the value programmatic can add to DOOH, the importance of omnichannel measurement, multi-market strategy and activation, as [...]

Pubstack, the leading monetisation management platform for digital publishers, announces the strategic appointment of Ronan Murphy as Country Manager for the United Kingdom. This appointment marks a significant step forward in Pubstack’s ongoing global expansion strategy while demonstrating the company's [...]

Creative data provider DAIVID today unveiled a new tool that instantly measures the effectiveness of AI-powered creative, helping marketers maintain the quality of their ads amid a surge in Gen AI ad output. As Gen AI tools become crucial in meeting [...]

Today’s Digest covers Meta doubling down on AI automation, Big Tech facing legal pressure with Google settling and Apple pushing back, as well as digital video and audio surging in Australia as broadcast spend declines. Meta Doubles Down on AI Automation for Ads [...]