Taboola Realize Drives Performance Outcomes for Advertisers Such as Tripadvisor, Philips Home Appliances & Ovo Energy
Taboola, a global leader in delivering performance at scale for advertisers, announced continued adoption for Realize, its industry-first platform that specialises only in performance outcomes at scale beyond search and social. Taboola continues to bolster Realize with new Generative AI features [...]
What Happens to the Funnel When AI Takes Over?
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Ciaran O'Kane has been sketching again. This time, he takes a look at the impact of AI and chatbots on the search landscape, and what that means for the marketing funnel... Despite a London Underground and DLR strike, we had over [...]Nippon TV Partners with PubMatic to Expand Global Access to Premium Japanese Broadcast Inventory
Nippon Television Network (Nippon TV), Japan’s leading broadcaster, has named PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, as a Premier Partner for Sugree, its programmatic TV advertising platform. Nippon TV reaches more than 100 million [...]
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