This week, Platforms rolled out new monetisation models, media groups embraced Big Tech partnerships, and policymakers pushed for tighter controls.

How important is brand perception? We sat down with product director Frederic Derian and Victor Bastia to discuss the rise of LLMs and what this means for advertisers.  

In today’s Digest, we discuss the IAB revealing its Agentic  Roadmap, China examining Meta’s USD$2bn Manus deal, and Amazon facing claims over unauthorised indie listings.

In today’s Digest, we cover YouTube TV launching genre-based plans, expanding its sports streaming push, and increasing ads on Shorts. We also cover Pinterest buying tvScientific to expand performance ads to CTV, and Meta reportedly using Alibaba’s Qwen in its [...]

In today’s Digest, we cover Google denying a 2026 ads plan for Gemini, the EU probing Google’s AI search summaries, and Uber turning rider and delivery data into ad insights.

Harry Menear looks at the rise of the micro-influencer in the MENA region, as consumers increasingly resent traditional advertising. How do authenticity and AI come into play, and what does the future hold for MENA's influencer economy? It feels awfully [...]

In today’s Digest, we discuss the out-of-home advertising (OOH) industry reporting 4.4%  growth in Q3, Australia making streamer content quotas law, and China’s AI governance framework winning backing from researchers at DeepSeek and Alibaba.

This week, AI takes center stage as retailers, platforms, and tech giants roll out new tools. In today’s MadTech Daily, we look at the European Parliament urging a social media ban for under-16s, the Observer debuting a new digital subscription [...]

Teads, the omnichannel outcomes platform for the open internet, today (26th November, 2025) announced a strategic partnership with XPLN.AI, the ad attention measurement and optimisation technology company. The collaboration aims to advance attention as a core metric for media effectiveness, [...]

XPLN.AI, the ad attention measurement and optimisation technology company, today (18th November, 2025) announces the opening of a new office in Singapore, along with the appointment of Elsa Trang as managing director APAC.  This launch represents a major step in XPLN.AI’s [...]