A lot has been written about real-time bidding recently. ExchangeWire’s own Ciaran O´Kane recently wrote a piece in the in New Media Age explaining some of its advantages for marketers. But is this as revolutionary a shift as [...]

Brandon Keenen is Senior Director of Sales at AOL (UK). Here Keenen discusses advertising.com product development, why AOL inventory will not be made available to third party buyers via RTB and why everyone is or wants to be an [...]

It's directive day +1, and the world has yet to come to an end. The cookie rapture has not taken place. Well not yet anyway. I am still waiting on my first cease-and-desist order form the ICO [...]

Germany is the biggest display market in Europe - one billion euro plus, and growing faster than the UK and France. As we all know now the German display space is complicated - but the opportunities remain large in the [...]

Julian Tol is the Co-founder & CEO at BRANDSCREEN. Here he discusses the Brandscreen DSP roll-out across the APAC region You recently announced that you have launched across APAC region? How many countries are you now servicing in the [...]

Robbie Hills is the Head of Rich Media for Google APAC. Here Hills discusses the growth of rich media in the region, and how mobile and exchanges are influencing Google strategy around its offering in APAC. Can you give an [...]

Tim Evans is the Head of Product Management at VisualDNA. Here he discusses the VisualDNA offering, daily deal personalisation, and user privacy. Can you give an overview of the VisualDNA offering in the European market? TE: We make it easy for [...]

As the May 26 deadline approaches for implementation of the new EU directive, the UK Government has released an open letter indicating that it will interpret consent for third party cookie tracking in the new directive as "informed" rather than [...]

The word arbitrage is a dirty word in the media buying space – but the margins have always been very good by being the middle-man in a trade between a buyer and seller. Ad networks have been the masters [...]

Ian Saunders is Managing Director at Crystal Semantics. Here he discusses the company's offering in Europe, the recent deal with AppNexus and the importance of semantic targeting in a post-directive world. For those not familiar semantic targeting, can you give [...]