Since the start of the mobile revolution, our concentration spans have decreased from 12 to 8 seconds – scientists link this change to the rise of mobile phones and their proliferation in daily life. That’s not only shorter than any [...]

In this week's LATAM roundup, three stories: more than half of Argentinian digital agencies are optimistic about their financial results this year, according to a local survey by Interact; Ogilvy Brazil appoint Fernando Musa as their new president, after 20 [...]

In this week's Latin American RoundUp: combating fraud is why Adsmovil and Sizmek have joined efforts to integrate their tools, focusing on Latin America and hispanic mobile traffic; four months after Tradelab's debut in Brazil, Essio Fiordi, managing director, speaks [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Nokia back from the dead; Generating B2B leads; MWC winners; [...]

In this week's Latin America Round Up: 4G connections in Latin America grow by 121%, twice as much as the global rate; Brazil reaches 75 million smartphone users, where one out of four minutes spent online is on social media; Blasting [...]

Many European ad tech companies have their sights set on expanding into the US market, but what does it take to succeed? ExchangeWire speak with Jerem Febvre, co-founder and president US, Sublime Skinz about important considerations and challenges they faced when [...]

This week's Latin American Roundup brings the following stories: the video ad tech Teads announce an office in Peru, rolling out their expansion in South America with a local team in Lima; Twitter release numbers of interactions on their platform during [...]

Today (24 February) ad blocking company Shine, announced that they are rebranding as 'Rainbow'. Rainbow is described as "a consumer ad experience", and the company states: "We are no longer selling ad blocking to mobile carriers, or ISPs." In short, Rainbow [...]

This week's LATAM RoundUp brings the following news: even though digital ad investments have reached £1.47bn in Brazil, the overall ad spend has fallen by 1.6%; IMS and Snapchat's deal to trade ads on the social media platform is now expanded [...]

Last week (9 February, 2017) Twitter (NYSE:TWTR) reported a net loss of USD$167m (£133.6m) (-23% revenue) in Q4 2016, and its slowest revenue growth since it went public four years ago. In this piece, we examine what has gone wrong [...]