Programmatic promises the world; effortlessly finding the right audience, marrying the ruthless precision of machine technology and algorithms with the creative flair of advertising, and serving perfectly targeted content to the people that make or break a brand’s success – [...]

Leading automotive manufacturer, Suzuki, partnered with TV-ad-syncing technology company wywy and boosted click-through rate by 43%.  On a typical day, internet users are now spending almost as much time online (5.25 hours) as they are on various 'traditional' activities combined (with [...]

Recent international events may have caused a brief hiccup in international confidence, but China is still the world’s most rapidly growing digital advertising market, and one that international ad tech companies are keen to gain a footing in. In this [...]

Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: AOL boosts its programmatic efforts with Millennial Media acquisition; Rubicon Project takes programmatic outdoors; MoPub launches Demand Platform; Turn appoints a new [...]

We are just under two weeks out from our sixth ATS London event – and we have only a handful of tickets remaining. This year's ATS London is coming at a time of huge change in our industry. As programmatic media [...]

Indonesia does not have a robust PII (personally identifiable information) system, making it difficult to track personal details and establish reliable consumer profiles. Despite this challenge, the local market offers great opportunities for ad tech vendors as it has one of [...]

ExchangeWire Research has been delving into how marketers are making the most of data management platforms (DMPs) as part of a research project in association with Oracle Marketing Cloud. This research will first be presented as part of a panel [...]

A real change is at hand when it comes to understanding mobile audiences, and we’re only really beginning to understand the effect that mobile devices are having on consumer buying habits. This is what Forrester recently named “The Mobile Mind [...]

This week, the LATAM Roundup brings news about programmatic video — Philips launches Smart TV inventory trading in Brazil and DynAdmic rolls out their social media integration in pre-roll video campaigns. Moreover, in Edvaldo Acir, general manager, Rocket Fuel, analyses [...]