ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week's edition: Germany's Fyber sells to RNTS Media; ExchangeWire begins ATS New York countdown; UK digital spend valued at £7bn a year; Ebuzzing [...]

Facebook is building on its momentum in the ad tech space with the announcement of the global launch of its Audience Network (FAN) tool, which is now available with host of new features, after an earlier trial this year.  FAN lets [...]

Ben Crain, Improve Digital, CSO, says publishers looking to increase their RTB revenues using a First Look media trading model can seriously impact upon their bottom line.  There are a number of very important considerations when undertaking any kind of exclusive [...]

Tim Abraham, Adbrain, director, data platforms, discusses the choices facing advertisers when faced with the prospect of choosing which ad tech providers to partner with.  Selecting the right technology partner is one of the most challenging prospects facing media businesses today, [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Facebook's Atlas; Quantcast buys Struq, and Affiperf's 'meta DSP'.   Closed ecosystem players stack up  AOL, Facebook, Google, Microsoft and a whole host [...]

US-based Quantcast has announced the acquisition of UK-based retargeting firm Struq for an undisclosed fee, in what is the latest in a long line of M&A activity in the ad tech sector this year.  Struq will now become past of Quantcast [...]

Facebook and Google are among the key industry stakeholders to flaunt their wares at arguably advertising's biggest event this this week, and a consistent theme in their messaging appears to be 'programmatic' and 'cross-screen', as the industry prepares to lay [...]

Matt Adams. iProspect, chief media officer, offers his opinion on the many advertising pitches he has seen from ad tech firms, and how many of their claims are steeped outside of reality.  I never thought that I would be a great strategist [...]

Serving mobile users with retargeted ads is widely regarded as an impossibility given cookies’ lack of effectiveness on such devices compared to desktop, and the industry’s lack of consensus on establishing a universal ID. But Luis Barrague, Headway Digital, VP [...]

Earlier this week AppNexus and Xaxis announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly undisclosed fee, while Xaxis’ parent company WPP will invest $25m in AppNexus. Here Brian O'Kelley, AppNexus, CEO, [...]