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  • Domain Identity Theft Is The Fraudsters’ Latest Ponzi Scheme

    Jalal Nasir, Pixalate, CEO, and online fraud expert, shines a light on the latest loopholes exploited by nefarious elements of the digital economy, including naming some of the worst offenders, and urges the media industry at large to better protect itself from the problem.  “Hi, [...]

  • AdNear Raises $19m To Boost APAC Programmatic Sector

    Singapore-based mobile advertising firm AdNear has raised $19m in series B funding, in a sign of the rapidly developing digital economy there,  as the South East Asian (SEA) digital industry collectively bids to bolster its prominence in the wider advertising [...]

  • Why The IAB Numbers Show Us Programmatic Is An Unstoppable Force

    The decline of free marketing opportunities on social media and search engines, plus the growing rivalry between Facebook and Google, as well as an increased demand for cross-screen ad campaigns are all spurring the programmatic display ad sector, according to ExchangeWire sources.  The [...]

  • Publicis Acquires 20% Of Matomy For £40m

    Publicis announced this morning that it is acquiring 20% of Matomy for approximately £40m, with an option to increase its stake in the company to 24.9%, that would raise the value of the deal to £51m, in the latest round [...]

  • ATS Comes To New York On 4 November; Event Agenda Now Published

    ATS is now on three continents - well, it will be from 4 November, when the inaugural ATS New York will take place. ExchangeWire will make its US debut where it will again facilitate debate with a deep technology and data focus, as [...]

  • ExchangeWire European Weekly Round-Up

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week's edition: Germany's Fyber sells to RNTS Media; ExchangeWire begins ATS New York countdown; UK digital spend valued at £7bn a year; Ebuzzing [...]

  • Facebook Poses Further Threat To Google With Full FAN Roll Out

    Facebook is building on its momentum in the ad tech space with the announcement of the global launch of its Audience Network (FAN) tool, which is now available with host of new features, after an earlier trial this year.  FAN lets [...]

  • Giving RTB Partners ‘First Look’ Hurts the Publisher’s Bottom Line

    Ben Crain, Improve Digital, CSO, says publishers looking to increase their RTB revenues using a First Look media trading model can seriously impact upon their bottom line.  There are a number of very important considerations when undertaking any kind of exclusive [...]

  • 'Many Businesses Will Benefit From A Core Stack'

    Tim Abraham, Adbrain, director, data platforms, discusses the choices facing advertisers when faced with the prospect of choosing which ad tech providers to partner with.  Selecting the right technology partner is one of the most challenging prospects facing media businesses today, [...]

  • ExchangeWire European Weekly Round-Up

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Facebook's Atlas; Quantcast buys Struq, and Affiperf's 'meta DSP'.   Closed ecosystem players stack up  AOL, Facebook, Google, Microsoft and a whole host [...]