ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week's edition: AppNexus bags $100m in new funding ; mobile overtakes desktop as main channel for publishers; SoundCloud realises it has to make [...]
Walled gardens. Big media companies love walled gardens. Amazon, which was asked to speak at ATS London but predictably declined, has been aggressively pushing its data-driven bidder to most of the big trading desks globally.
The new self-serve solution will be [...]
The web has presented legacy publishers with a monetisation challenge they have yet to master, and the emergence of media consumption on handheld devices has posed them with an even more difficult quandary as they now compete with Silicon Valley [...]
This year will see the fifth ATS London, ExchangeWire's flagship conference, take place. Due to increased demand, ATS London has moved to a bigger venue – Queen Elizabeth Hall, Southbank – and as always the event remains strictly NO PAY-TO-PLAY. The main [...]
John Were, CEO and co-founder of Xelsion, discusses the agency trading desks and compensation models, as well as how the entry of enterprise players such as Accenture and IBM is bringing pressure to bear on some of the accepted norms [...]
There is a feeding frenzy going on in the online video tech space at the moment - with big media business looking to shore up their programmatic video tech as brand money shifts into the data-driven online video market. [...]
The City of London Police have moved to further starve online pirates of ad funding by replacing display ads on copyright-infringing sites with official banners from the force, as part of its ongoing battle with more nefarious elements of the [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space, including Facebook's mega-growth on mobile, Yahoo's big move when it comes to mobile, plus AOL committing further inventory to programmatic.
Facebook posts rip-roaring results thanks [...]
Gareth Davies, AdBrain, CEO, gives ExchangeWire his take on this week’s multimillion dollar purchase of Flurry, and how it’s the latest move in a Silicon Valley arms race, but also explains to his thoughts this can prove risky for brands’ [...]
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