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  • The Open Web: Dead, Alive, or Just Complicated?

    In her latest column for ExchangeWire, Shirley Marschall discusses whether rumours of the death of the open web have been greatly exaggerated, or whether the prevailing tides can indeed be turned. Google kills* the open web. Amazon kills* The Trade Desk, which [...]

  • MadTech Sketch: The Unbundling of the Ad Tech Stack

    In this MadTech Sketch, Ciaran O'Kane outlines fundamental changes across the ad tech stack, amounting to the unbundling of core elements across the supply chain. The dog days of Summer are over. European ad tech emerges from its slumber, readying itself [...]

  • Taboola Unveils DeeperDive, a Gen AI Answer Engine Built for the Open Web

    Taboola today (12th June, 2025) announced DeeperDive, an industry-first Gen AI answer engine designed to live directly on publisher websites and leverage their own content. DeeperDive connects readers with diverse, specialised stories from trusted sources about topics they care about, [...]

  • Taboola Data Reveals Top Holiday Destinations for Brits this Summer

    British holidaymakers will likely be watching their wallet this summer, with new readership data from Taboola showing many holidaymakers plan to take an affordable staycation in summer 2025.  Taboola, the global leader in powering recommendations for the open web, analysed readership [...]

  • Outbrain Completes the Acquisition of Teads

    Outbrain Inc. today (February 4th, 2025) announced the closing of its acquisition of Teads, following receipt of all necessary regulatory approvals. The two companies will merge their respective branding and performance offerings to create the omnichannel outcomes platform for the [...]

  • Onetag Partners with Anonymised to Reclaim the Open Web with ID-Less, Privacy-First Advertising Solutions

    Onetag, a leader in AI-powered programmatic advertising solutions, has announced a strategic partnership with Anonymised, a privacy-enhancing technology company specialising in ID-less activation and full programmatic capabilities, without the need for third-party cookies.  This collaboration brings Anonymised’s innovative on-device data processing [...]

  • Taboola Renews Content Recommendations Deal with Reach PLC

    Taboola, a global leader in powering recommendations for the open web, announced the renewal of its long-standing partnership with Reach PLC, the largest commercial news publisher in the UK and Ireland. The new multi-year agreement takes Taboola’s exclusive relationship with [...]

  • 2025 Predictions: Open Web 

    What’s in store for the open web in 2025? We asked ad tech industry leaders for their predictions.  As the open web becomes increasingly saturated with content and new websites, the risk of advertising in the environment is growing. Low-quality websites [...]

  • Taboola Signs New Content Recommendations Deal with Future, Extending Partnership into 12th Year

    Taboola, a global leader in powering recommendations for the open web, today (December 11th, 2025) announced the renewal of its long-standing partnership with Future, a global multi-platform media company and leading digital publisher of specialist media. The new agreement takes [...]

  • Taboola Signs Exclusive Deal with National World & Axiom Media Alliance (AMA)

    Taboola, a global leader in powering recommendations for the open web, has signed an exclusive multi-year partnership with National World, one of the UK’s largest regional publishers reaching more than 15 million monthly visitors.   The London Stock Exchange-listed National World is [...]