"Programmatic has democratised live sport": Q&A with John Matthews, Foxtel Media
Charlotte McEleny talks to Foxtel's Executive Director of Advanced Advertising about the power of programmatic for live sports, and the fine line between ad innovation and audience experience...
Baidu Global’s AI-Integrated Marketing Platform MediaGo to Include New Offerings Powered by Xandr
Baidu Global has announced that its AI-integrated marketing platform, MediaGo, has entered into a strategic collaboration with Xandr, a data-enabled technology ad platform. Through this integration, MediaGo’s global advertisers, marketers, and brands now have access to premium, brand-safe display and native [...]
BidMind Partners with CatapultX to Enhance Contextual Advertising in a Cookie-Free Future
BidMind, an omnichannel programmatic advertising platform, has announced a partnership with CatapultX, the creator of the first and only AI-powered On-Stream™ video advertising and monetisation platform. BidMind will use CatapultX’s technological solutions to further improve its programmatic advertising services. Through cooperation, [...]
Hivestack Announce Strategic Partnership with BlueFocus Media
Hivestack, the world’s leading independent programmatic digital out-of-home (DOOH) ad tech company today announced a strategic partnership with Tomato Interactive in China, a subsidiary of BlueFocus media group (hereinafter referred to as "BlueFocus Media"). The partnership will enable Chinese brands to [...]
Hivestack & MediaMath Announce Global Programmatic DOOH Partnership
Hivestack, the world’s leading independent programmatic digital out-of-home (DOOH) ad tech company, has today announced a strategic global partnership with MediaMath, the technology pioneer helping advertisers solve complex marketing problems. The partnership will see MediaMath and Hivestack combine their world-leading [...]
Amazon Acquires Software Start-up, Veeqo; Una Brands & KlickBrands Partner for South Korean Expansion
In today’s ExchangeWire news digest: Amazon purchases e-commerce software start-up, Veeqo; Una Brands allies with KlickBrands to enter the South Korean e-commerce market; and FTX establishes FTX Europe to progress its global expansion. Amazon acquires e-commerce software start-up, Veeqo Amazon has acquired [...]















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