Verve Group, a privacy-first omnichannel ad platform, today announced the addition of Pixalate’s Analytics tool to its ad fraud detection and measurement mechanisms. This is an extension of a long-standing business relationship between the two companies, with Verve Group having [...]

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a new partnership with global affiliate marketing network, Awin, to assist publishers in diversifying their traffic acquisition strategies. The collaboration [...]

The world's largest partnership automation company, Impact, which was founded in the US in 2008, is celebrating one year since the opening of its German office, amid the continued expansion of its EMEA team and its strategic market expansion in [...]

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced a new partnership with The Global Disinformation Index (GDI), making IAS the first ad verification company to help marketers avoid misinformation content based on GDI’s standards. [...]

In this exclusive interview with ExchangeWire, Harmony Murphy, GM Advertising UK at eBay and The Wires Global 2021 judge, outlines the key elements constituting a successful brand partnership, and how these are set to change over 2021-2022 as the coronavirus [...]

Anzu.io, the world’s most advanced in-game advertising platform, today announces a new partnership with OpenX, a premium independent advertising exchange connecting the world’s top brands with consumers across the most trafficked websites and mobile apps globally. The integration with Anzu’s in-game [...]

Videogyan, a kids animation studio with over 20 million subscribers on YouTube, has announced its cooperation with VlogBox in an effort to expand their reach across new audiences and distribute their content through multiple CTV platforms. For the initial phase of [...]

Xandr today announces the renewal of a global contract with Microsoft which sees the extension of existing technology solutions, the introduction of new ventures and follows over ten years of successful partnership. Microsoft is extending its use of Xandr’s sell-side [...]

Impact, the leading global partnership management platform supporting more than one million partnerships for more than 1,600 brands, today announced $150m (£108.4m) in funding led by Qatar Investment Authority (QIA) and joined by Providence Public. This strategic growth investment brings [...]

Impact, the global leader in partnership automation, announce a partnership with Skyscanner to enable the metasearch engine and travel marketplace to become more efficient and productive with its affiliate partners, globally. By leveraging Impact’s SaaS platform, Skyscanner will benefit from improved [...]