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  • Howzat! Bidstack partners with Nautilus Mobile

    Bidstack, the leading in-game advertising platform, and Nautilus Mobile, creators of the hugely popular Real Cricket™ series have announced a new and exclusive in-game advertising partnership. Bidstack will deliver contextually relevant, realistic and unintrusive ads designed to fit seamlessly into the in-game environment [...]

  • Xandr and Sublime Unite on Programmatic Guaranteed High-Impact Advertising Campaigns

    Today (22nd September), Xandr, AT&T’s advanced advertising company, and Sublime, a global high-impact advertising solution, announced that they are partnering to deliver Programmatic Guaranteed advertising campaigns for high-impact ad units.  Built on Sublime’s experience with programmatic multi-device campaigns for skin formats [...]

  • Pro League Taps GumGum Sports for Key Sponsorship Analytics Partnership

    GumGum Sports, the leading AI-powered sponsorship analytics platform, has signed a partnership with Pro League, the official organisation representing Belgian professional football clubs. Pro League, and all Jupiler Pro League clubs (the top football competition in Belgium) will now have access to GumGum Sports’ [...]

  • IAS and Taboola Partner on Industry-First Brand Safety Solution for Performance Advertisers

    Integral Ad Science (IAS), the global leader in digital ad verification, has partnered with Taboola, the world's leading discovery platform, to introduce an industry-first pre-bid brand safety technology for performance advertisers. This is the first-ever integration to directly apply pre-bid brand safety [...]

  • MGID Signs Content Recommendation Contract with RealClear Media Group

    MGID, the global pioneer in native advertising, today announced its partnership with RealClear Media Group (RCMG), the trusted, go-to source for news that matters. RCMG will implement MGID’s content recommendation solution across its entire portfolio of properties worldwide to provide its readers with [...]

  • Greenpeace Partners With VDX.tv to Help Protect Ocean Wildlife

    VDX.tv, a global advertising technology company that is transforming the way brands connect with relevant audiences in today’s converging video landscape, today announced it recently teamed up with environmental organisation Greenpeace and Opticomm to make the British public aware of [...]

  • Semasio and The Trade Desk Expand Partnership to Let Advertisers Combine Contextual and Audience Targeting

    Today, Unified Semantic Targeting provider Semasio and leading independent Demand Side Platform (DSP) The Trade Desk™ announce the extension of their partnership, offering The Trade Desk’s clients a greater range of targeting options. Advertisers will now be able to unify [...]

  • Impact’s Fiscal Year Q2 2020: New Client Wins, a New Office in Berlin, and C-Suite Appointment

    Impact, the global leader in partnership automation, recently wrapped the company’s 2nd quarter of fiscal year 2020. This quarter brought a number of successes for the company, including the addition of 196 new customers globally, a new office in Berlin, the release [...]

  • MGID Partners with Opera Ads to Expand Reach for Advertisers

    MGID, the global pioneer in native advertising, yesterday (24th August) announced it has signed a deal with Opera Ads, one of the world’s major browser providers and leader in AI-driven content delivery. Through the deal, MGID will provide advertisers with access to [...]

  • Impact Acquires ACTIVATE Influencer Marketing Platform

    Impact, the global leader in partnership automation, today announced the acquisition of ACTIVATE, a leading brand and SaaS platform in the influencer industry. The acquisition, effective today, includes the industry leading end to end platform for influencer discovery; reporting; and campaign [...]