Channel Factory, a global technology and data platform that maximises performance efficiency and brand suitability on YouTube, today announced that the company has joined the YouTube measurement programme as a brand suitability and contextual targeting partner. The YouTube Measurement Programme (YTMP) [...]

Integral Ad Science (IAS), the global leader in digital ad verification, yesterday [20th April] announced its selection for the YouTube Measurement Partner Program (YTMP), building on the company’s growing partnership with Google. The YTMP program was created to offer advertisers [...]

Bustle Digital Group (BDG), the fastest growing media publisher reaching a young audience, announced this week that it has chosen Rubicon Project as its preferred partner in executing private marketplace deals (PMPs) with programmatic media buyers. Evan Pfeffer, Vice President, Programmatic [...]

Primis, the video discovery platform, has reached an agreement with Caters News Agency, the UK’s leading independent photo and news agency, to distribute their online archive and access to millions of images and digital assets across the Primis network. This [...]

In this exclusive article for ExchangeWire, Seth Whitehead (pictured below), customer success manager, Impact, discusses the importance of partnerships between brands and affiliates, and how automation can be used to strengthen such relationships. We all know that we are stronger together [...]

Impact, a global leader in Partnership Automation, today released a commissioned global study conducted by Forrester Consulting that discovered organisations that deploy Impact’s Partnership Cloud™ experience a ROI of 314% with payback in under six months. Furthermore, the study, titled [...]