Neustar & Permutive Partner to Provide Addressability, Scale & Privacy to Digital Advertising
The partnership unlocks targeting across high-quality publisher inventory without the use of third-party cookies and device IDs. Neustar Inc., a TransUnion company, today announced a partnership with Permutive to enable trusted connections between advertisers and publishers by bridging the gap between [...]
Social Media Giants Sanction Russian Media; Google Launch 'Checks' for Mobile Developers
In today's ExchangeWire news digest: Facebook, Youtube, Twitter, and Google sanction Russia following Ukraine invasion; Google to launch 'Checks' for mobile app developers; and LinkedIn launch a new podcast network. Social media giants block Russian ads following Ukraine invasion Facebook and YouTube [...]
smartclip Launches New Audience-Based Ad Solution for Privacy-Safe and ID-Free Targeting
smartclip, the ad tech platform of RTL Group, has introduced smart Audiences, the next generation targeting solution that addresses the growing demand for non-intrusive targeting practices. smart Audiences integrates two proven cornerstones of identity-safe advertising in a streamlined offering: socio-demographic online [...]
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