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  • Novatiq Announce Prebid Integration

    Novatiq, the only privacy-first identity solution to leverage first-party telco operator intelligence, has today announced its successful integration into the Prebid.org ecosystem.  Prebid has established itself as the most popular header bidding solution on the market. By integrating Novatiq’s patented Fusion platform [...]

  • Ogury: Christophe Parcot Nominato Chief Operating Officer

    Ogury, tra i leader mondiali nel mobile brand advertising, annuncia oggi la nomina di Christophe Parcot in qualità di chief operating officer. Parcot, che riporterà direttamente al CEO e co-founder Thomas Pasquet, si occuperà di rafforzare la vocazione sempre più [...]

  • Ogury Nomme Christophe Parcot au Poste de Chief Operating Officer

    Ogury, le spécialiste du brand advertising sur mobile, annonce la nomination de Christophe Parcot au poste de chief operating officer. Christophe reportera à Thomas Pasquet, CEO et cofondateur d’Ogury, et sera en charge du développement de l’entreprise au niveau mondial, [...]

  • Ogury Appoints Christophe Parcot as Chief Operating Officer

    Ogury, a global technology leader in mobile brand advertising, announced today the appointment of Christophe Parcot as chief operating officer. In this role Parcot will report to CEO and co-founder Thomas Pasquet and be responsible for scaling and accelerating the [...]

  • Reframing The Industry: The MadTech Middleware

    The ad ecosystem map has been a staple of this industry for a good decade. From Scott Brinker’s Sistine Chapel martech work to the omnipresent ‘tidy box’ vendor map, we have used these resources to better understand the multitude of [...]

  • TikTok Explore In-App Ecommerce; Advertisers Move Spend as TV Prices Rise But Viewers Fall

    In today's ExchangeWire news digest: TikTok trial a new in-app ecommerce feature; having already diverted much of their TV budgets to CTV and streaming, advertisers threaten to withdraw further from linear as prices rise and viewership falls; and Google will [...]

  • ShareChat Surpass $2bn Valuation; German Regulator Fights WhatsApp Update

    In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: ShareChat surpass the USD $2bn valuation mark; Germany's data commissioner seeks a halt to WhatsApp's impending privacy update; consumers express [...]

  • Facebook's Encryption Plans a Danger to Children, Says Home Sec; Kantar Acquire Numerator

    In today's ExchangeWire news digest: UK home secretary Priti Patel joins child protection campaigners in criticising Facebook's plans to extend end-to-end encryption to Messenger and Instagram; Kantar acquire US consumer research group Numerator; and Amazon upped their content spend to [...]

  • German Data Regulator Fights WhatsApp Privacy Update; Applovin Shares Fall After IPO

    In today's ExchangeWire news digest: Hamburg's data commissioner fights to block WhatsApp's impending privacy update over concerns over how Facebook will collect and use data from the platform; Applovin see their share value drop by almost 20% after going public [...]

  • Contextual Ad Tech Leader GumGum Announces $75m Investment from Goldman Sachs Growth

    GumGum, a global contextual advertising technology company, today announced a USD $75m (£54.5m) investment by Goldman Sachs Growth to accelerate the growth of its sophisticated contextual intelligence advertising product suite.    Demand for GumGum’s contextual advertising technology is growing rapidly as cookies [...]


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