Novatiq Announce Prebid Integration
Novatiq, the only privacy-first identity solution to leverage first-party telco operator intelligence, has today announced its successful integration into the Prebid.org ecosystem. Prebid has established itself as the most popular header bidding solution on the market. By integrating Novatiq’s patented Fusion platform [...]
Contextual Ad Tech Leader GumGum Announces $75m Investment from Goldman Sachs Growth
GumGum, a global contextual advertising technology company, today announced a USD $75m (£54.5m) investment by Goldman Sachs Growth to accelerate the growth of its sophisticated contextual intelligence advertising product suite. Demand for GumGum’s contextual advertising technology is growing rapidly as cookies [...]
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