In today's ExchangeWire news digest: China have introduced a new law that will restrict tech firms' collection of user data; TikTok's CEO is questioned by US senators over the company's collection and use of biometric information; and Studio Sirah have [...]

In this exclusive article, Albert Nieto, co-CEO of Seedtag, explains why advertisers should invest in contextual targeting as the end of third-party cookies edges closer. Google recently announced that it is delaying its plans to phase out third-party cookies in the [...]

Blis, the pioneer of privacy-first location-powered advertising, have revealed its new Consumer Confidence Pulse — the most comprehensive tracker of its kind — this interactive dashboard builds on its existing trended data around consumer mood to analyse COVID anxiety. The [...]

Verve Group, a privacy-first omnichannel ad platform, today announced the addition of Pixalate’s Analytics tool to its ad fraud detection and measurement mechanisms. This is an extension of a long-standing business relationship between the two companies, with Verve Group having [...]

Verve Group, a privacy-first omnichannel ad platform, today announced the acquisition of Smaato through a subsidiary of its parent company Media and Games Invest SE (MGI). The transaction places Smaato at an enterprise value of USD $170m (£122.6m). The acquisition [...]

In this article written exclusively for ExchangeWire, William Hughes, Digital Media Account Director at HOME and The Wires Global 2021 judge, discusses data privacy from the strategic marketing standpoint. “The rain came down, the floods came, and the winds blew, and [...]

Novatiq, the only privacy-first identity solution to leverage first-party telco operator intelligence, has released an in-depth report into the strategic options available to telecommunications networks when considering the digital marketing industry opportunity, and what this will mean for the martech [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: the EU Commission approve two new adequacy decisions to permit data sharing with the UK; delivery and logistics [...]

Quantcast, a global advertising technology company, today announced the addition of Min-Jae Lee, JD, as its chief privacy officer reporting to Ileana Falticeni, Quantcast general counsel. Lee joins Quantcast from The Trade Desk and will be responsible for driving Quantcast’s [...]

In today's ExchangeWire news digest: Facebook, Google, and Twitter threaten to leave Hong Kong over proposed changes to the city's data protection laws; research from Newzoo asserts that the world's gaming market will be worth more than USD $200bn by [...]