Ahead of the ExchangeWire LIVE Attention event, CEO at Lumen, Mike Follett, sheds light on the evolving landscape of attention, the significance of data-driven advertising metrics, compliance with privacy legislation, and the innovative possibilities that clients are uncovering. How has the [...]

Hivestack, la empresa independiente líder mundial de tecnología publicitaria para DOOH programático, anunció hoy (11 de octobre de 2023) una asociación con Grupo Expansión, un importante propietario de medios omnicanal en América Latina que conecta audiencias con marcas a través [...]

Hivestack, the world’s leading, independent programmatic DOOH ad tech company today (October 11th, 2023) announced a partnership with Grupo Expansión, a major omnichannel media owner in Latin America connecting audiences with brands across magazines, events, video podcasts, podcasts, online display, [...]

VIOOH, the leading premium global digital out of (DOOH) home supply-side platform, has released its annual research into the programmatic DOOH market. The findings show that the future of programmatic DOOH (prDOOH) remains strong with its popularity surging, especially in [...]

Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform in partnership with Yahoo Advertising has released a whitepaper examining the potential outcomes of including programmatic digital out-of-home (prDOOH) within multi-channel campaigns. As outlined in VIOOH’s annual State of the Nation report, a key [...]

Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company has grown its presence in Thailand through a new DOOH partnership with leading local media owner specialising in elevator screens, UpMedia.  Through this partnership, 2,000 UpMedia DOOH [...]

StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, has partnered with Lead Forensics, the world’s No. 1 B2B website visitor identification software, to expand StackAdapt’s latest ABM Targeting and Measurement solution.   This integration empowers B2B marketers and ad agencies seeking to [...]

Scibids, the global leader in artificial intelligence (AI) for digital marketing, announces a collaboration with Icelandair and its digital media agency, Brainlabs. By leveraging Scibids’ customisable AI, Brainlabs has achieved exceptional results for Icelandair’s programmatic ad campaigns.  With a focus on [...]

Ahead of ATS Singapore, Franck Vidal, director of Southeast Asia sales & partnerships, Vistar Media, discusses programmatic digital out-of-home (pDOOH). In this exclusive Q&A, Vidal assesses the evolution of pDOOH, how data can enhance pDOOH, and how advertisers are leveraging [...]

Captify, the leading search intelligence platform for the open web, today (September 14th, 2023) announced a partnership with the global programmatic platform Adform to deliver privacy-first, audience-based buying for the programmatic ecosystem.  The partnership provides the industry’s first end-to-end contextual activation [...]