The post view impression is a contentious conversion metric in ad land. Most ad networks make their living out of it. And it's how the majority of agencies justify their DR display spend to advertisers. But questions [...]

I did a post recently on why I thought SOME advertisers would bring exchange-buying in-house. One big advertisers to recently put in place such a strategy was King.com - a leading social gaming company based in London. ExchangeWire [...]

Right Media is still kind of a big deal in the European exchange space. It delivers 250 billion impressions globlly every month - and is used by a host of trading desks, DSPs and ad networks to access inventory. [...]

I always find it interesting when the likes of Techcrunch and Business Insider wade into the display space to offer ill-informed analysis on possible future trends and "industry corruption". The latest nugget to surface from BI is the idea [...]

The German display market is the biggest in Europe. IAB Europe's recent report estimates Germany to be worth around the billion euro mark in terms of display buys. As the data-driven display is showing strong growth across Europe, [...]

Publishers leveraging first party and third party data to build sustainable business models? No way. I don't believe it. Well, it's true. ExchangeWire did an interview with Nicholas Timms a couple weeks back on how A&NY [...]

You may be forgiven for being confused about the mixed messages coming out of Brussels yesterday on privacy. The ICO (Information Commission Office) was pretty hard-nosed about the ePrivacy directive and cookies, indicating that browser settings would not be [...]

The debate at last week's Data Economy was both vociferous and engaging. A lot of ground was covered during the day - and issues, like the EU legislation around privacy, dominated the after-party conversation. ExchangeWire will publish all [...]

Infectious Media has been actively trading on exchanges for over two years. In fact it was one of the first companies ExchangeWire spoke to back in the day when this venerable blog was working under the moniker of FarneyMedia [...]

Having produced the display eco-system map for Europe, Improve Digital is now looking to do some localised versions. First up is the Dutch market. It does look very similar to the European map - but local players are [...]