In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: BAT Influence Stifling Ad Tech Competition in China; Alibaba to Grab 9.8% of Global Ad Revenue; AU [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: JICWEBS and TAG align for brand safety and antifraud initiatives; German anti-trust probe; Ads.txt on OpenX exchange; UK is largest data market [...]

UK advertising spend in Q3 2017 rose 3.5% year-on-year to reach £5.4bn – the 17th consecutive quarter of market growth, according to Advertising Association/WARC Expenditure Report data published Wednesday (31st January). The latest data underpins preliminary figures, which show 2017 [...]

Traditional media may still dominate in India, but this will evolve and ad tech companies have to start creating products and metrics that work across multiple screens. Advertisers in India were projected to spend most of their budget on traditional media, [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Programmatic-Ausgaben in Deutschland wachsen um 29,7%; Adform filtert mit ads.txt; MMA erweitert sich; und Kapitalrunde bei Opinary. 1,4 Milliarden Euro programmatischer Ad Spend in Deutschland Programmatische Werbung in Deutschland wird im [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad viewability rates on the rise; Ads.txt filtering on Adform’s SSP; SpotX expands presence to Belgium; New members for MMA Germany; [...]

The ‘Golden Quarter’ between October and December regularly flushes profits into retailers’ tills. The bonanza also extends to programmatic advertising, writes David Marrinan-Hayes (pictured below), chief operations officer, Ve, on the back of Ve’s first global Golden Quarter report, which [...]

With 2017 a turbulent year for Australia's digital advertising market, plagued by brand safety and ad fraud concerns, industry players now must look to embrace simplicity and transparency, while marketers should review their team structures. In this Q&A with ExchangeWire, [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Nielsens Digital Ad Ratings für Youtube Mobile auch in Deutschland; YOC startet VIS.X-Plattform; Inskin ist JICWEBS-zertifiziert; und Fünf Fragen an Jochen Schlosser, Adform. Nielsen [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Nielsen measurement for mobile YouYube app in Europe; Capital for Taptica; JICWEBS certification for Havas; AI for Contentsquare; and New SSP for [...]