Having produced the display eco-system map for Europe, Improve Digital is now looking to do some localised versions. First up is the Dutch market. It does look very similar to the European map - but local players are [...]

Optimisation for brand advertising is a strategy not often employed by European agencies. Collective Media is now looking to offer brands the type of real-time optimisation solution that is traditionally used in direct response campaigns. In an interview [...]

AdScale is the biggest display marketplace in the biggest display market in Europe. It therefore matters. A lot. And in terms of real-time dynamic supply it is crucial to the growth of automated buying. Matthias Pantke, [...]

The paywall is not a panacea for the current economic woes being experienced by traditional publishers. In fact outside specialist and business critical content providers, like the WSJ and the FT, you are going to struggle to get anyone [...]

RTB has gone mainstream. It's official. Forrester says so. Impression-level trading is due to hit $823 million of US display spend - at least 7.9% of the total US display market. It's all very exciting stuff. [...]

OpenX announced today that it is launching a new platform for publishers. OpenX Enterprise is looking to optimise yield across guaranteed, non-guaranteed and real-time inventory. The company is tieing its ad sever and ad exchange solutions together with [...]

Despite all the innovation in display and talk of disintermediation, ad networks are still doing pretty nicely. They're still making big margins. And more importantly are still delivering performance for agencies and advertisers. But the threats to [...]

The European display market is dominated by the UK, France and Germany. These three account for most of the spend in Europe. But sometimes overlooked is the Spanish market, which is currently worth, by the IAB's reckoning, about [...]

Despite all the noise this week about paywalls and foolish walled iPad content strategies, I was struck by comments made by Brian O'Kelly at the recent AlwaysOn OnMedia NYC 2011 event. He rightly pointed out that all online content, [...]

You are going to see lots of private exchanges appearing on the European display landscape over the next twelve months. Publishers, looking to open their inventory to a controlled group of real-time buyers, will look to partner a SSP and [...]