In today's ExchangeWire news digest: the French government resumes taxing tech giants as international tax reform talks continue; ViacomCBS sells publishing business Simon & Schuster to Penguin Random House; and the latest DPRI finds that digital publisher revenues fell by [...]

In today's ExchangeWire news digest: BuzzFeed agrees to buy HuffPost as part of its deal with Verizon Media; Marketers for an Open Web calls on the CMA to delay Google's implementation of its Privacy Sandbox; and Publicis Groupe's Marcel Sydney [...]

In today's ExchangeWire news digest: the government of China introduces a draft set of news rules to tackle "monopolistic behaviour" amongst the country's ecommerce leaders; WhatsApp launches its payment service in India; and Bloomberg Media announces the launch of its [...]

Auch in Deutschland und Europa gewinnt das Thema Brand Safety für die Werbebranche immer weiter an Bedeutung. Insbesondere bei Online-Kampagnen bleibt für Werbetreibende oft intransparent, in welchen Umfeldern ihre Anzeigen geschaltet werden und ob diese für ihre Marke überhaupt geeignet [...]

Brand safety has become a top priority for advertisers globally. Especially in the age of digital and programmatic advertising, brands often lack the ability to control where on the internet their ads appear ⁠— and the necessary background information to [...]

European publishers trust in alliances. For, together, they can better compete with Google and Facebook. Now is the perfect time for a new business model for publishers and Nexta.io, AI-driven digital omnichannel, helps them to achieve this. A self-service platform is [...]

TV 2, JP/Politikens Hus, Berlingske Media, Børsen, Jysk Fynske Medie and Zealand Media are behind the launch of the new digital advertising platform, where advertisers are guaranteed Danish, journalistic quality context and full value for money. It’s here – the Publisher [...]

2020 has been a tumultuous year that has brought the shortcomings of many of the 21st century's diverse systems into sharp relief. For the ad tech industry, one of the most significant hurdles highlighted by the global health crisis is [...]

Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform, officially introduces Demand Manager Mobile. Mediahuis Nederland, Impala Studios and Slickdeals are among the first clients to integrate Demand Manager Mobile. Built on the fully open source Prebid SDK, Demand Manager [...]

Placements.io, the leader in revenue and billing management for media companies, today announced that the company has launched a publisher technology integration with Megaphone, the largest podcast hosting and monetisation platform. Additionally, Megaphone has signed an agreement with Placements.io as [...]