In today's ExchangeWire news digest: Facebook sues the EU Commission for requesting 'unnecessary' data; South China Morning Post announces a new digital subscription service; and the latest Advertising Expenditure Forecast from Zenith predicts that digital advertising will clinch over 50% [...]

Leading conversational advertising platform Cavai have today announced that they are partnering with Telegraph Media Group (TMG) to launch Telegraph Engage, powered by Cavai. This partnership will allow advertisers to engage users in a pre-defined dialogue within TMG's full range [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: the US Department of Justice finalises its plans to take Google to court; India bans almost 60 apps over concerns [...]

In today's ExchangeWire news digest: researchers find that some third-party Facebook apps may be misusing their users' email addresses; TikTok rushes to reassure its users over findings that the app can access device clipboards; and the French government introduces tax [...]

Magnite (NASDAQ: RUBI), the largest independent sell-side advertising platform, debuts today following the merger between Rubicon Project and Telaria in April 2020. Magnite unifies Rubicon Project’s expertise as a scaled programmatic exchange and Telaria’s leading CTV capabilities to better connect publishers [...]

Video Discovery company Primis has launched a series of updates to their playlist features, designed to give publishers greater control over which video content they display. These updates will allow publishers to play the video of their choosing that their users [...]

In today's ExchangeWire news digest: Google has announced a new licensing arrangement, meaning that it will now pay some publishers for their news content; little over a week after opening an Australia office, Tik Tok sets up dedicated marketing agency [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Connected TV (CTV) Guide’ to help planners and buyers of media, across both linear and digital backgrounds, navigate the opportunities that this [...]

Connected TV has received a lot of attention in recent months, with some viewing it as the industry's newest golden goose. Yet many note the apparent inability of advertisers to take advantage of this increasingly popular channel. In this exclusive [...]

In today's ExchangeWire news digest: the ANA urges networks to push their upfront negotiations back to create a calendar-year system; Twitter trials a new feature prompting users to read articles before retweeting them; and ABC fears drastic cuts are on [...]