Scripps to Acquire Triton; Major Ad Exchanges Create Shared Principles to Achieve a Better Programmatic Marketplace
Scripps to Acquire Triton; Major Ad Exchanges Create Shared Principles to Achieve a Better Programmatic Marketplace; Pangaea Alliance Expands Publishers, Products & Sales Team to Support Growth; eyeo Takes a Stand Against Circumvention Technologies with New Taskforce; Standard Media Index & Nielsen [...]
In-housing, PMPs & Growth of CEE: IAB Europe Assesses the Industry
This Wednesday (12 September, 2018), at DMEXCO, IAB Europe launched two research reports: 'European Attitudes to Programmatic Advertising Report' and 'European Programmatic Market Sizing Report'. With both showing unique insight into the programmatic advertising industry, this piece takes an exclusive look [...]
Publishers' Response to Buy-Side Algorithms & Low Competition for Their Inventory
Considering the rapid development of buy-side audience targeting technologies, publishers do, and will, continue to rely on programmatic as the primary way to generate advertising revenue for their business. In this piece for ExchangeWire, Alex Kharitoshin, marketing and product director, Roxot, [...]
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