Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, released new research examining the adoption of Apple's iCloud private relay, a technology designed to protect iCloud+ users' privacy by obfuscating their [...]

Integral Ad Science, a global leader in digital media quality, today (August 23rd, 2022) released its 2022 Future of Privacy-First Advertising Report. In partnership with YouGov and a market research firm, IAS surveyed 1,131 consumers and 346 digital media experts [...]

Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the July 2022 Supply-Side Platform (SSP) Global Market Share Rankings for both Connected TV (CTV) and mobile in-app. The rankings [...]

New research released from Azerion, the digital entertainment and media platform, reveals consumers are looking for brands to be more light-hearted with their Christmas message this year.  Against a backdrop of a looming recession and after years of sentimental Christmas ads [...]

Adform, the only global, independent, and fully integrated advertising platform built for modern marketing has unveiled an independent report with PwC showing that first-party IDs deliver significant uplift and scale on programmatic ad campaigns run with its ID Fusion solution. With third-party [...]

New data released today (July 20th, 2022) reveals that 75% of US and UK consumers are not comfortable purchasing from a brand with poor personal data ethics. The survey, conducted by The Harris Poll on behalf of Permutive and consisting [...]

Smart speaker advertising generates powerful responses in the human brain that can help build deeper connections between brands and consumers, new research from Neuro-Insight, commissioned by Octave Audio, Say It Now and Xaxis, has revealed. The study investigated consumer engagement in [...]

Alliance Digitale (IAB France) hosted its fourth edition of its Programmatic Barometer in-person event presented by Philippe Framezelle, managing director of Adverline, Arthur Millet, general director of Alliance Digitale, and Jean-François Bernard, CPO of Adomik. This French market study, initiated in [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today (July 14th, 2022) released results of a new survey, which surveyed buyers to identify their digital advertising quality concerns and understand their attitudes towards industry [...]

Attention measurement and optimisation provider Playground xyz has published a ground-breaking study on the relationship between context, ad creative, and attention, as it continues to position itself at the forefront of the attention space. In what stands as the world’s biggest [...]