New data, released in Nano Interactive’s latest report, reveals how advertisers are responding to the decline of cookies and the shift from opt-out to opt-in consent. The report, Agency and Brand Tactics in the Age of Signal Loss surveyed 150 [...]

Magnite today (March 21st, 2023) unveiled its latest research study, “Streaming TV’s New Era: How Ads Are Powering Streaming’s Future in the EU5.” The research finds that streaming TV, which comprises television content streamed via the internet on any device, [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced the findings of its 2023 Brand Safety Poll. 157 industry professionals from across the digital advertising value chain gave their opinions on how brand safety [...]

Who makes up APAC’s Metaverse Generation and what do marketers need to know about them? New research released by Yahoo today (March 13th, 2023) uncovers crucial insights on what consumers in APAC want from the metaverse. The Yahoo metaverse APAC survey, [...]

Playground xyz, the leading attention measurement and optimisation company, released a study today (March 2nd, 2023) leveraging Scope3 data that found carbon emissions from digital ad campaigns can be reduced by 63% when campaigns are optimised for attention time. The study [...]

BrandMetrics has joined forces with FD Mediagroep and BNR to carry out the first listener-wide study in the Netherlands that also includes podcasts as an advertising medium. A total of 32 audio campaigns by advertisers from 12 different sectors were studied [...]

Today, (February 2nd, 2023) JCDecaux UK announced findings from a new research study titled "Programmatic DOOH: The Time is Now" into how marketers are using programmatic digital out-of-home advertising that reveals the majority of programmatic digital out-of-home (prDOOH) marketers are [...]

IAB Europe, the leading European-level industry association for the digital and marketing ecosystem today announced the results of its new ‘State of Readiness - Sustainability in Digital Advertising’ Report. The survey received 256 respondents from across 29 European markets and [...]

PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, announced findings from a new report into the thriving European commerce media landscape. The study, “The Evolution of Commerce Media in Europe”, commissioned in partnership with [...]

Teads, the global media platform, today (24th January) revealed the results of new research in collaboration with CensusWide, which found that 91% of UK marketers think the trend towards attention measurement is important, while a further 83% said it is [...]