PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, today (3 November) released the findings from a custom commissioned Forrester Consulting study entitled “New Opportunities for Scale and Value in OTT/CTV Advertising.” The study uncovers two significant findings. [...]

In this exclusive interview ahead of ATS London 2021, Ed Wale, MD CTV, EMEA at Magnite, delves further into the findings of Magnite's 'CTV Is For Everyone' report. The research builds on SpotX's 2020 report of the same name and Magnite's [...]

VDX.tv, a global video advertising technology company have released their 2021 Holiday Video Advertising Guide “Navigating Consumer Shopping Expectations This Season” for EMEA brands and retailers.  This year’s holiday period offers great opportunities for brands, but it also brings stiff competition. [...]

Lotame, the only flexible data solutions provider to future proof connectivity and drive performance across all screens, today (22 October) announced its global third-party data sales increased by 41% from H1 2020 to H1 2021.  The data was sourced from [...]

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the H1 2021 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV [...]

Im dritten Quartal 2021 stiegen die Sichtbarkeitsraten von Display-Werbung während die Raten bei Bewegtbildwerbung fielen. Auffällig ist die hohe Volatilität der Sichtbarkeitsraten, wenn man sowohl verschiedene Werbeformate miteinander vergleicht, als auch Werbeformate zu unterschiedlichen Zeiträumen betrachtet. Die Sichtbarkeitsraten einzelner Werbeformate sind [...]

Both video and display ads were less visible in the third quarter of 2021. The high volatility of the viewability rates is striking when comparing different advertising formats with each other as well as when looking at ad formats at [...]

According to new research from Channel Factory, 53% of consumers said that coronavrius will not impact their purchase decisions - compared to the 65% of consumers who said that coronavirus would impact their purchase decisions in 2020. Shoppers are eager to [...]

Today (19 October), Integral Ad Science, a global leader in digital media quality, released its Media Quality Report (MQR) for H1 2021, providing transparency into the performance and quality of APAC digital media, alongside global comparisons. The latest MQR highlights [...]

Tug, a leading digital performance marketing agency, today (14 October) launched new research identifying UK consumer shopping preferences during the Golden Quarter. The study found that the majority (67%) of Brits pay attention to the sustainability and environmental efforts of [...]