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  • Dan Rapaport Joins InMobi to Drive Growth & Innovation for InMobi Commerce

    InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today July 20th, 2023, announced its appointment of Dan Rapaport as vice president of product for InMobi Commerce, a leading advertising technology platform for retailers [...]

  • The Next Generation of Media Planning Tools for CPGs Will Come From Retailers

    In this specially contributed article from dunnhumby, Julie Jeancolas, global head of product, strategy & partnerships - retail media & personalisation, discusses the findings from their recent research on retail media, and how retailers can leverage powerful real-time insights to [...]

  • The Current Retail Media Landscape

    Touted as digital advertising’s “third wave”, retail media has emerged as one of the hottest topics in ad tech. Although the Covid-19 pandemic initially forced retailers to shift their focus onto the medium, retail media’s exponential growth can be attributed [...]

  • The Two Tiers of Retail Media

    Ciaran O'Kane is back at his sketchpad, and this week he's focussing on how the retail media market could develop into a two-tier system. Retail media is going to be huge. All online grocery platforms are building a strategy around how [...]

  • Unlocking the True Revenue Potential of Retail Media

    In this exclusive byline, Julie Jeancolas, Global Head of Product, Strategy & Partnerships - Retail Media & Personalisation at dunnhumby outlines how retailers can make the most of the rapidly growing retail media opportunity. How fast things change. As recently as [...]

  • ASOS Launches New Retail Media Formats; Meta Threatens to Pull News Content in Canada

    In today's ExchangeWire news digest: online retailer ASOS expands its retail media offerings; Meta threatens to pull news content for Facebook users in Canada; and China disrupts projects to manage internet cables in the South China Sea. ASOS expands retail media [...]

  • Commerce Media: The Next Phase

    As 2022 fades into the great rearview mirror of history, the gaze of the media industry is set on the horizon towards future opportunities. One of the most commonly discussed channels promising to drive the industry towards this opportunity is [...]

  • Research from PubMatic & ExchangeWire Reveals Two-Thirds of European Retailers are Increasing Investment in Commerce Media

    PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, announced findings from a new report into the thriving European commerce media landscape. The study, “The Evolution of Commerce Media in Europe”, commissioned in partnership with [...]

  • The Stack: China Eases Crackdown on Alibaba, while Retailer Brings BNPL to Europe

    This week: China to take “golden shares” of Alibaba as the e-commerce giant ventures into BNPL. Alibaba dominated headlines early this week, with reports that China was set to take shares of roughly 1% in the Hangzhou-based firm, alongside rival Tencent. [...]

  • Commerce Media: Connecting Sellers and Buyers

    Enthusiasm around retail and commerce media continues to abound as we enter 2023, with both retailers and media buyers keen to explore how they can capitalise on the channel. However, as with other advertising categories, it is important to examine [...]