ArcSpan Launches Next-Gen DMP for First-Party Publisher Monetisation
ArcSpan Technologies, the innovative publisher audience monetisation company, announced the official launch of ArcSpan AMS™, the Audience Monetisation System. AMS fills a vital publisher need for a purpose-built, flexible, real-time, first-party DMP monetisation solution for large and mid-sized advertising-driven publishers. [...]
Microsoft-Activision Deal Blocked in UK; IAB Reports Stable Digital Growth
In today’s ExchangeWire news digest: UK regulators block Microsoft’s USD$68.7bn (~£55.1bn) purchase of Activision Blizzard; the latest IAB report indicates steady growth in UK digital ad spend; and Alphabet reports lower advertising revenue in Q1 2023. CMA blocks Microsoft-Activison deal Tech giant [...]
Follow ExchangeWire