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  • UK Ad Viewability Lowest in 18 Months; Shine Hires James Collier; Time Inc Buys Collective

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad viewability hits its lowest level in 18 months; Shine Technologies appoints James Collier as chief revenue officer; Time Inc. UK [...]

  • ATS SG: Ad Tech Must Make Things Easier for Brands; Social Marketing Lab Planned for China

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: ATS SG: Ad tech must make things easier for brands; Social marketing lab planned for China; DCMN [...]

  • mcommerce: Identity Fraud & Website Accessibility

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Smartphone shopping is driving UK retail ecommerce sales; Criminals target UK youth [...]

  • Influencer Marketing: It's Prioritisation of People

    Influencer marketing is creating a name for itself as a way of connecting with highly engaged audiences through the creation of unique and shareable content. It relies on creativity and, unlike most digital media channels, people, rather than data, to [...]

  • Future of Marketing Organisations; State of Automotive Within Premium Video

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: The future of the marketing organisation; The state of auto in [...]

  • Programmatic Investment on the Rise; Advertising on Premium Editorial Websites More Effective

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Programmatic investment on the rise; Impact of content environment on advertising; [...]

  • Digital Transformation: Don’t Blow It

    Digital transformation can mean many things to many people. With the proliferation of digital devices, it seems obvious that digital transformation refers to how the world has completely moved away from the analogue world. Machines, screens, automation, robots, AI – [...]

  • Facebook Urges APAC Marketers to Drop Cookies For People

    Cookies can no longer measure results effectively or reach the right audience, and brands in Asia-Pacific need to work quickly to address this gap. This is the message Nick Seckold, Asia-Pacific head of Atlas, is looking to drive across the region, [...]

  • Now & Next: Chat Apps

    Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide impartial insight and analysis of current trends, and provide predictions for the future of advertising and marketing technology. This feature [...]

  • The Twitter Recommendations Tab: A Stark Reminder of the Importance of Personalisation

    Social media platforms often introduce changes designed to improve user experience and, of course, monetisation. Change is the only constant. But what is the wider impact of this constant change on marketer digital strategies? Hannah Kimuyu, head of social media, Greenlight, talks to [...]


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