While keen to tap mobile devices to reach their audience, marketers in Asia-Pacific are still struggling to accurately measure the actual returns from their mobile campaigns. In this industry byliner, Smaato's Asia-Pacific managing director Malcolm Wong discusses the challenges of [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Indonesia's Adskom raises Series A for regional expansion; Mangham Gaxiola joins Dentsu Aegis Network, launches McGarryBowen in [...]

AppNexus has outlined its intention to be considered as one of the forces to be reckoned with in ad tech, with the purchase of RealMedia Latin America (RMLA), according to its president Michael Rubenstein. In this piece, he speaks to Gabriela [...]

Rubicon Project is furthering its automated guaranteed push, post the purchase of iSocket and Shiny Ads, with the dual announcement of its Guaranteed Orders UK launch, plus the appointment ex-Guardian and CBS Interactive executive Steve Wing to head it up. Rubicon [...]

China's Great Firewall presents special challenges that impact the way RTB operates in the country, so market players will need to set up a separate infrastructure to resolve these issues, advises Tim Koschella, CEO and co-founder of AppLift. In this Q&A [...]

The sale of Berlin-based Fyber to RNTS Media last year for $190m was touted as one of the biggest exits for a European ad tech company, demonstrating that Silicon Valley is not the sole domain for tech innovation. ExchangeWire caught [...]

Verizon Wireless' purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is not only for its multi-billion price-tag, but also how it symbolises the attempted re-emergence of telco operators in the digital [...]

In this week’s ExchangeWire Weekly European Roundup: Verizon buys AOL for $4.4bn in latest round of operator entry to ad tech; UK retargeting company Tapad clinches $18m funding round; Concerted drive on transparency; Rubicon Project courts SMEs; Tate Modern goes [...]

Denmark-based Adform has established itself as one of the leading European ad tech firms on the market, with the company today (27 April) announcing the launch of its Programmatic Publisher Ad Server (PPAS), the first solution in its planned Publisher [...]

In this week's ExchangeWire Weekly European Roundup: Facebook and Google stats affected by mobile shift; Xaxis Audio launches in the UK; Consolidation in German ad tech scene; German court case points trouble ahead; ATS Paris shines light on the way [...]