In his latest MadTech Sketch, Ciaran turns his attention to the supply-path optimisation (SPO) landscape. The SPO battle is hotting up. Ever since OpenPath was launched by The Trade Desk, both Magnite and Pubmatic have launched competing solutions (Clearline and Activate [...]

Hivestack, società di ad tech specializzata nel programmatic digital-out-of-home (DOOH), ha annunciato l'espansione di un accordo internazionale con Clear Channel, una delle principali società di media out-of-home (OOH) del mondo.  che vedrà una nuova integrazione tra la società e Clear [...]

VIOOH, the leading premium global digital-out-of-home supply-side platform, announced it has been recognised by The Sunday Times as one of the ‘Best Places to Work’ in the UK for 2023 - with an average 93% engagement score and 18% above [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced the launch of Activate. This groundbreaking new end-to-end supply path optimisation (SPO) solution allows buyers to execute non-bidded direct deals on PubMatic’s programmatic platform, accessing premium [...]

Onetag, the leading non-traditional SSP, today (May 2nd, 2023) makes two new hires as the company looks to expand its UK sales operations. Silke Zetzsche joins as director of sales, demand and Umar Nadat as sales director, supply. Silke Zetzsche, Director [...]

Teads, the global media platform, today (April 12th, 2023) revealed key carbon benefits of its direct inventory in an initial assessment by Scope3 analysing over 500 domains with direct integration. This assessment comes on the heels of Jounce Media’s findings [...]

In this week’s Madtech Sketch, Ciarán O'Kane outlines a looming battle between SSPs and DSPs. There was a lot of drama around the first anniversary of The Trade Desk’s (TTD) supply path optimisation (SPO) product, OpenPath. OpenPath has been positioned as [...]

Leading out-of-home (OOH) advertising technology developers Vistar Media and Broadsign today (March 21st, 2023) announced a mutual integration to their respective mediation layers. Enabling an open, fair-play auction regardless of which firm’s mediation layer is used, the collaboration lowers the [...]

Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company announced an exclusive partnership with Focus Media Hong Kong Limited, a major DOOH media company in Hong Kong.  As part of this partnership, both local and global buyers will [...]

JCDecaux UK has added programmatic buying capabilities to the advertising locations at Edinburgh Airport. The offering connects advertisers and media buyers to advertising inventory via VIOOH, the leading premium global digital out-of-home supply-side platform.  First to market with this new [...]