Focus Media Hong Kong Selects Hivestack as its Exclusive SSP Partner for Programmatic DOOH
by Newson 14th Mar 2023 in
Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company announced an exclusive partnership with Focus Media Hong Kong Limited, a major DOOH media company in Hong Kong.
As part of this partnership, both local and global buyers will have exclusive access to Focus Media Hong Kong’s network of digital panels and billboards. This network reaches audiences in several of Hong Kong’s prime and strategic locations including Causeway Bay, Tsim Sha Tsui, Mongkok, and Kwun Tong and includes the first digital screen in Hong Kong that can be activated programmatically with 3D creative executions.
Troy Yang, MD of North Asia, Hivestack commented, "Focus Media Hong Kong helps to expand the variety of DOOH screens for media buyers. The whole team at Hivestack is thrilled to partner with Focus Media in Hong Kong which will now exclusively use the Hivestack SSP to drive incremental revenue from our global network of advertisers. This partnership provides countless opportunities for brands, agencies, and omni-channel DSPs both locally and globally to activate programmatic DOOH campaigns across some of the most strategic locations in Hong Kong."
Eveline Ngan, managing director, Focus Media Hong Kong commented, "Focus Media Hong Kong was founded in April 2004 and has become one of the major media networks in the market. We are excited to partner with Hivestack exclusively in Hong Kong to bring the programmatic DOOH advertising buying experience to the next level. We will continue to upgrade our network and anticipate programmatic DOOH to be a huge growth area over the next few years."
Data-driven digital advertising in Hong Kong was forecast to take a 62% revenue share of total advertising expenditure in the market in 2022 with non-digital ads steadily declining. The partnership between Focus Media Hong Kong and Hivestack comes at a critical time when marketers globally are looking to maximise the effectiveness of their ad spend to reach their audiences with precision at scale. Focus Media screens available through this partnership span both office, commercial and residential venues as well as the busiest shopping and dining districts in Hong Kong