The cookie directive is an ill-conceived piece of legislation. The EU seems hell bent on destroying its nascent digital media industry, as the new law requires an opt-in for every cookie dropped on a user. If my business [...]

Qunatcast announced yesterday that they are moving into the European. They have hired Philip MacCauley, the former Director of Business Development and Commercial Relations at Yahoo!, to head up the operation. The feeling here in the market is [...]

Criteo has raised another $7 million dollars for further expansion into the US. Criteo has had a lot of commercial success in the European BT market over the past two years and is now looking to put more investment [...]

» Independent digital media agency has been put into administration. The ten year old agency, which currently employs about one hundred and twenty staff, announced the news yesterday. I-level lost the lucrative COI account this year to GroupM, [...]

» Apple has become a little delusional about the new iAd platform. Apparently they are looking for $1 million dollars for initial ad campaigns on the iPhone and iPod Touch through its new ad network. Apple is [...]

"The rulebook of how display media is bought and sold here in Europe is slowly being ripped up. Automated channels are not only empowering publishers to better monetise non-premium invenotry but also helping to augment their reach. It's [...]

» A new survey by The Fournaise Marketing Group found that nearly 65% of the world's top marketers are not satisfied with their agency's performance, and are still not result-driven enough. The poll was carried out among 1000 global [...]

» IAB has announced that seven companies have received the OBA Certificate Of Compliance. The OBA is an initiative designed by IAB UK to promote good practices in online behavioural targeting. It is based on three key criteria: [...]

Some data released today from Improve Digital indicates that a majority of UK premium publishers believe better transparency around behavioural targeting will encourage acceptance by consumers. The poll was carried out at the recent AOP event, 'New Rules of [...]

The EU has no love for the cookie, and wants to implement legislation that will severely restrict its use. Retargeting will become impossible to do under new legislation, and any publisher looking to drop a cookie on its user [...]