Advertisers in India are unwilling to try new tools and set aside sufficient budget in programmatic, which may prevent them from getting the results the ad platform can provide. They also need to realise that programmatic is more than a trading [...]

A band of publishers in Thailand have banded to form a new co-op with the aim to plug the lack of "trustworthy and scalable" inventory as well as quality data they say advertisers badly need. Slated for launch in February [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Spotify APAC tune up programmatic campaigns; Dentsu buy Indian design studio; MEC unveil Wavemaker in China; WPP [...]

Data may be touted as the new oil, but marketers in Asia-Pacific have yet to even take the first step and instead prefer to continue investing their time on optimising traffic. To better understand and target their audience, brands would need [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore retailers need contextual marketing; IAB AU set viewability benchmarks; India fastest-growing among top ad markets; TubeMogul [...]

Hesitant to change the way they traditionally sell media, publishers in Asia-Pacific lag behind other regions in adopting programmatic. They are coming around, though, as they move from a print to a digital business. The region still lacked quality inventory, with [...]

Instagrammers are posting over 80 million pieces of content every day, with the platform boasting 300 million daily active users (DAUs). Snapchat isn’t far behind, with 100 million DAUs and a grand total of nine thousand snaps posted every second. [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Asia & social to drive ad spend; China offers untapped programmatic growth; Singapore consumers 'lukewarm' on brand [...]

Compared to other regions, marketers in Asia-Pacific need to deal with more complexity in order to communicate with their audience more effectively. Their campaigns have to include multiple markets, languages, and media formats, says Russell Young, Sojern's Asia-Pacific managing director, [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche:  Deutscher Programmatic Code of Conduct; Adjust mobilisiert gegen Ad Fraud; Neue App-Daten für adsquare; und Fünf Fragen zum Code of Conduct an Julian [...]