Rocket Fuel, yesterday (August 5), reported results for the second quarter ended June 30, 2015. Rocket Fuel posted 30% growth in revenue. In comparison, two days ago, Criteo reported a 64% increase in revenue. Is there really more money to be [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Effective ad metrics sorely lacking in Singapore; Zeotap raises Series A for global expansion, Indian centre; China's [...]

In this week’s LATAM roundup: a partnership aims to bring marketing automation for small and medium e-commerce business in Brazil; MediaMath celebrates one year in Sao Paulo with solid results and the second biggest inventory worldwide; and the profile of video [...]

The 'Internet of Things' (IoT) is upon us, but as consumer uptake of the latest enabled gadgets surges, many marketers are being kept awake at night wondering how they will manage to capitalise on marketing opportunity presented by this phenomenon. Rakhee Jogia, [...]

Twitter stock fell by 11% yesterday following disappointing Q2 2015 earnings. Although revenue was up, the lack of user growth has shaken market confidence. Highlights: - Q2 revenue of $502m, up 61% year-over-year (at constant currencies, revenue would have increased 68%) - Advertising [...]

Programmatic display ad spend (desktop and mobile) is a $9 billion market that is expanding at almost 30% a year. Spend is expected to exceed $30 billion in 2019, according to the latest report from The Boston Consulting Group, with [...]

Access to real-time viewership data will enable the TV ad industry to improve the value of all inventory and move away from spot-buying, but it will require the use of a single common set-top box. Alex Khan, Southeast Asia managing director [...]

As marketers seek to prove and communicate return on investment (ROI) to other business stakeholders, it’s critical that the right measurement model is in place to understand which campaigns and media drive the best results. Writing exclusively for ExchangeWire, Rakhee [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: a record 91% of UK Millennials own a smartphone; Apple [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: 33Across launches 100% viewability platform in three APAC markets; Nielsen expands Digital Ad Ratings into Asian markets; [...]