Seedtag, the leader in contextual advertising in EMEA and LATAM, has upgraded the image recognition capability of its in-house developed technology, LIZ©, in order to better achieve visual brand safety. It identifies specific objects or situations which could be indicators [...]

Outbrain Inc., a leading web recommendation platform announced today the expansion of its global partnership with Microsoft utilising Microsoft Azure and encompassing business, technology, and services. Outbrain has been a long-standing Microsoft partner, through technology and advertising integrations that span MSN, [...]

Ogury, a global technology leader in mobile advertising anchored in privacy protection, today announced the appointment of Geoffroy Martin as chief operating officer. In his role, Martin will spearhead the company’s ongoing global expansion and oversee a broad scope of [...]

Ogury, le spécialiste technologique de la publicité mobile ancrée dans le respect de la vie privée, annonce la nomination de Geoffroy Martin au poste de chief operating officer. Il dirigera la croissance de l'entreprise au niveau mondial et supervisera le développement [...]

Ogury, uno de los líderes tecnológicos mundiales en mobile advertising que actúa como soporte premium para los anunciantes, anunció hoy el nombramiento de Geoffroy Martin como chief operating officer. En su rol, Martin liderará la expansión mundial de la empresa y [...]

With events like the Winter Olympics and the FIFA World Cup on the 2022 calendar, the coming year is set to be a big one for global sports fans. To support brands in meeting their campaign performance objectives during periods of high customer [...]

In this Q&A written exclusively for ExchangeWire, Laurie Wright, chief strategy officer at 59A, discusses how the use of technology solutions is set to evolve following the deprecation of identifiers, including how non-audience-tied signals can be used to bridge the [...]

OnAudience.com, one of the world’s largest audience data providers and subsidiary of Cloud Technologies Group, supports Tech To The Rescue (TTTR) as a Founding Partner. TTTR is an international initiative that gathers tech companies to help social impact organisations around [...]

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has launched a brand campaign to highlight the curious nature of its people. The ‘Me in MErkle’ campaign, which initially launches across digital out of home (DOOH) [...]

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has appointed Mark Atkinson to the position of VP Adobe EMEA alliance & enterprise sales lead for Merkle and dentsu’s CXM Service Line, with a focus [...]