Perion Network Ltd., an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure, today (10th March, 2026) announced the launch of its proprietary Outmax AI agent for TikTok. This integration extends Perion’s capabilities to one [...]

Displayce, the pioneering specialist technology suite for out-of-home (OOH), announces a collaboration with TikTok as enabler of the out-of-phone (OOP) solution. Through this collaboration, Displayce helps bring TikTok campaigns to life beyond mobile screens and into the real world. The [...]

In today's Digest, we cover how TikTok stays in the US and how CHATGPT has reached a mobile spending milestone. Also, we discuss how AVoD platforms lead to catalogue expansion.

DoubleVerify, the leading software platform to verify media quality, optimise ad performance and prove campaign outcomes, today (10th December, 2025) announced the expansion of the DV Authentic Attention® product to TikTok. This marks the first badged TikTok Marketing Partner offering [...]

In today’s Digest we look at the biggest announcements from ITV’s Palooza event this week, Reddit reeling in advertisers with the launch of a new ad format, plus Microsoft making its behavioural analytics tool mandatory for publishers.   ITV launches linear TV [...]

In today’s Digest, we cover Meta pulling out of the MRC audit and forfeiting its brand safety seal, Havas eyeing Dentsu’s global assets, and TikTok’s algorithm licensing sparking concern in the US.

In today’s Digest, we cover Meta launching a UK ad-free subscription, Trump ordering TikTok’s transfer to US owners, and OpenAI planning an in-house ad tech build.

In today’s Digest, we cover Novacap acquiring IAS for USD$1.9bn, Microsoft plotting an AI marketplace for publishers, and LinkedIn training AI on member profiles. We also discuss Canada saying TikTok fails on child data protection.  Novacap to Acquire IAS for USD$1.9bn Novacap, [...]

In today’s Digest, we discuss the Murdochs being tipped for the TikTok deal, ad giants shifting their climate stance, Google’s ad tech monopoly trial kicking off, and Amazon facing a jury over Prime sign-ups.

In today's ExchangeWire Digest: Walmart grows ads business by 46%; TikTok draws backlash for mandatory AI tool; OpenAI questions Zuckerberg role in USD$97bn (£71.2bn) Musk takeover offer. Walmart grows ads business by 46% Walmart’s advertising revenue increased by 46% year-over-year, as revealed [...]