The programmatic industry, and the use of cookies, has for many years been a systemically opaque business, which has led to concern for publishers as their sites are populated by a range of unknown cookies. To that end, earlier this [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Mobile ad fraud cost marketers over USD$2.3bn (£1.89bn) in H1 2019; 79% of UK marketers acknowledge cross-channel video [...]

UK ad spend increased by 4.2% year on year to hit £6.0bn in the first quarter of 2019, according to the latest Advertising Association/WARC Expenditure Report, released today Tuesday 30th July. Growth for the overall year is forecast to reach [...]

Brand transparency, alongside audience engagement, is more important than ever at a time when companies can build huge profiles through social channels and word-of-mouth, as demonstrated by the continual rise of DTC brands. Writing exclusively for ExchangeWire, Sergio Valente (pictured [...]

In their latest piece for ExchangeWire, the IAB’s Display and Data Steering Group consults with its committee members, namely PubMatic; OpenX; IndexExchange; Teads; AppNexus, a Xandr Company; Rubicon Project; and Oracle Data Cloud, for their answer to the question: How [...]

'Transparency', while the term is often banded around as one of the industries many buzz-words it is critical not to dismiss it. Ensuring efficient and optimised spend would prove invaluable for publishers, while reducing fraud and wastage helps the entire [...]

Last year was truly a landmark period in the context of data protection and user privacy, with the implementation of GDPR being the headline development. In April 2018 the digital advertising industry, through IAB Europe, launched the Transparency and Consent [...]

Advertising fraud has for a long time cast a shadow over the ad- and martech ecosystem, compromising everything from brand safety to industry finances, with estimates suggesting an annual loss of USD$44bn (£33.6bn) by 2022. Writing exclusively for ExchangeWire, Michael McNeeley [...]

Header bidding has provided a new opportunity for publishers to take control over their programmatic advertising. While for brands and agencies, it promised to make a new whole range of quality inventory options available via real-time bidding, writes Moti Tal [...]

The year 2019 is almost upon us. ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Ever a hot topic in the advertising industry, our experts reveal how they [...]