ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, has announced the appointment of media and ad industry expert, Amelia Parsons, as its new UK head of supply. A decade ago, Amelia started her career in the [...]

EX.CO - The Experience Company, the world’s leading content experience platform powering billions of personalised interactions around the web, announced new case study results that indicate BoardingArea, a network of 60+ business travel and frequent flyer websites, is earning 27% [...]

In today's ExchangeWire news digest: YouTube announce plans to let creators monetise Shorts; Amazon's bid to acquire iRobot comes under scrutiny; and Twitch impose a soft ban on gambling companies.   YouTube to allow creators to monetise Shorts In its latest move to [...]

In today's ExchangeWire news digest: Microsoft faces a "phase 2" probe into its Activision deal; Instagram tests a new feature for creators to monetise Reels; and the CEO of Terraform Labs is issued an arrest warrant in South Korea. EU and [...]

Online video platform Blue Billywig announced today (September 12th, 2022)  the launch of their striking new corporate identity and rebranding, including a completely redesigned website reflective of the brand’s new positioning. The new strategy shifts focus to providing clients with [...]

Ahead of ATS Singapore 2022, Gavin Buxton, managing director, Asia at Magnite, outlines why providing a high-quality ad experience on AVOD services is crucial, and how media owners and advertisers can achieve this. The future of video streaming is ad-supported. Faced [...]

In today's ExchangeWire news digest: Alibaba loses its top spot across international markets to Taiwan's Shopee; Amazon searches for a senior executive to lead its entertainment division; and Mediaocean purchases Imposium to expand its CTV offerings.   Shopee overtakes Alibaba across international [...]

AdPlayer.Pro, a global provider of outstream video advertising solutions has released a series of upgrades to the company’s flagship video ad player technology.  According to the official announcement, some of the recently implemented enhancements touched upon:    oRTB Demand integration & setup; outstream player [...]

AdPlayer.Pro, un proveedor global de soluciones de publicidad en vídeo outstream, ha introducido una serie de actualizaciones a la tecnología insignia de reproducción de publicidad en vídeo de la compañía. Según el anuncio oficial, algunas de las mejoras implementadas recientemente se [...]

CTV is a huge new opportunity across the digital advertising industry and a hot topic as marketers, publishers and ad tech companies seek to capitalise on it. We spoke to Aniview’s CRO Michal Ivry to hear more about the opportunities [...]