Time To Tame The Ad Tech Beast: Current Fragmentation, Inevitable Consolidation And The Rise Of The Data Marketing Suite
Will Margiloff is CEO and Founder of IgnitionOne. Here he discusses the current fragmentation in the online advertising landscape, why consolidation is inevitable, and the how a "complete stack" approach will help marketers better manage media spend and drive [...]
Alenty Looking To Address Ad Visibility And Message Recall With Its Measurement Solution; Helping To Bring Brand Spend Into The Display Channel
Laurent Nicolas is Founder and CEO at Alenty, a measurement vendor specialising in ad visibility for both DR and Brand digital buyers. Here Nicolas discusses the Alenty proposition, how it is addressing ad visibility and ad recall, why it [...]
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