Carl Nelvig is the VP for R&D at Burt, a predictive analytics platform. In the second of his posts, Nelvig addresses the perceived problem in display advertising around the (in)compatibility of creativeness and media, and wonders why both can't be [...]

Le Trading Media In an epic twenty-seven pages on the potential of RTB in the French market, IAB France has outlined an impressive overview of the entire market. The report goes into great detail on the emerging data-driven advertising market [...]

After last year's blockbuster Ad Trader Conference in Hamburg, we are going big this year with some of the most influential ad execs in the industry already confirmed to speak. This year's theme of the conference will focus on [...]

Martin Kelly is the co-founder and Managing Partner at Infectious Media. Here he discusses the RTB hype cycle and why the nascent media buying methodology is currently languishing in the trough of disillusionment. 2011 was the year RTB hit [...]

The PostView is a new coulmn written by senior execs working in the European online advertising industry. Like it or not we live in world where buying display advertising is still inherently inefficient. The convergent trend is for increased efficiency through [...]

Glen Calvert, founder of Social Targeting company Affectv, on the collective effort required to make the RTB ecosystem a better proposition for brands. A common theme in the 2012 predictions for our industry was how we increase the budgets that brands [...]

ExchangeWire is partnering with Ratecard.fr to bring readers some high-level overview on the French market in 2012. The first of these specialist pieces is a general overview of the evolving French display marketplace. Below is a detailed eco-system [...]

The Ad Trading Summit is coming to Sydney on March 13. The full-day event will be the first major Australian conference to focus on the emerging data-driven display eco-system. Details on ATS Sydney can be found here. [...]

It's probably the last thing you want to be seeing on your first week back: namely, another prediction list for 2012. But given that 99.5% of these lists have been overwhelmingly US-centric, it's useful to have some European perspective. [...]

Season's greetings, listeners. Today TraderTalk looks at the 2011 year in full - with some perspective on possible trends in 2012. This edition covers everything from the rise of the trading desk in Europe to ad tech's growing [...]