Google's earning are out. In her weekly column, Shirley Marschall takes a look at the tech behemoth's power, and tells us what exactly an eiergelende wollmilchsau is...

DoubleVerify, a leading software platform that verifies media quality, optimises ad performance, and proves campaign outcomes, released 2025 Global Insights: How Consumers and Marketers Use Walled Gardens – a comprehensive report that includes platform-level insights and examines how social media [...]

In her latest column, Shirley Marschall looks at why there’s a huge gap between what the industry says it wants, and what it chooses to pay for…

Shirley Marschall draws up the battle lines as Amazon, Google, and The Trade Desk prepare to enter DSP combat…

In her latest feature, Shirley Marschall turns her attention to retail media. Is this the future of commerce? How can the independents compete with the walled gardens? And, ultimately, is the retail media boom sustainable? The retail media gold rush is [...]

Marketers see limitless potential in the e-commerce version of stocking candy and chewing gum by the checkout aisle.   Since the advent of GDPR in 2018, and the subsequent nosedive taken by external ad tech vendors, the walled garden model has become [...]

Pixels, a premium digital video network, today (October 22nd, 2024) announces the launch of its vRoll™ Network for Sport, an industry-first vertical network delivering premium sports content outside the confines of social media walled gardens. The vRoll™ network sources videos directly [...]

At its A Morning at the Movies event, Digital Turbine revealed research which makes the case for why advertisers should shift more of their ad spend from walled garden platforms to mobile gaming. Speakers outlined why it’s in advertisers’ best [...]

59A, a technology business that creates and deploys custom algorithms to deliver advantage to brands within media planning and buying, is launching Unified Shopper Media - a revolutionary new approach to shopper media. Unified Shopper Media promises to transform how brands [...]

In ExchangeWire's latest MadTech Sketch, following the news that Revolut is planning to monetise its transactional data through advertising, Ciarán O’Kane sheds light on their likely ad model, and how it's less ad net, more mini walled garden. Another new ad [...]