advertising brand safety
On 24 February, ExchangeWire attended a town hall event hosted by JICWEBS at the IAB, which addressed the three core issues affecting the online advertising industry from a B2B perspective: ad fraud, viewability, and brand safety.
The event, hosted by Richard Foan, chairman, JICWEBS, saw over 150 attendees from across the industry come together, with speakers from the industry bodies that form JICWEBS, speak alongside advertisers and the City of London Police about the developments within the industry to [...]
With malvertising reportedly rising over 300% in the last year – and with ad fraud widely reported to be at least a 10-times bigger threat than identity theft – cleaning up the next biggest cybercrime, internet advertising, should be everybody’s priority. Mikko Kotila (pictured below), principal, botlab.io, tells ExchangeWire how advertising technology is a threat to internet security and general society.
Many national economies rely on consumption as the primary driver for GDP. Production, and therefore employment, are associated with demand for products; [...]
Wout Van Damme, CEO Of Funbox, On How Trading Desks Are Responsible For Mitigating Brand Safety When Buying On Ad Exchanges & DSPs
Wout Van Damme the CEO of Funbox, a multi-channel performance trading desk, discusses how technology is only as good as the people using it and says that trading desks are ultimately responsible for advertisers brand safety. He also talks about Funbox’s strict processes and protocols and how these ensure advertiser’s brand safety.
We have seen a lot of media coverage around brand safety on ad exchanges recently and the reality is that there are risks [...]
Tags3rd party verificationAd ExchangeAd Trading DeskAdvertiseradvertisersadvertisingadvertising brand safetyadvertising campaignsAgencyAudience BuyingAustraliabrand safetybrand safety platformDigital MarketingDisplaydisplay advertisingDSPDynamic Ad OptimisationExchange Newsexchangewire apacfunboxMedia BuyingNew Zealandonline display advertisingOnline Marketingprogrammatic buyingRTBTrading Deskuser generated siteswhite listingWout Van Damme