Stephen Hunt, Director Asia-Pacific, TubeMogul, Asks Whether The Online Video Industry Deserves To Take The Mantle From TV
Stephen Hunt TubeMogul’s Asia-Pacific Director talks candidly about the challenges the online video industry currently faces: demand outstripping supply; publishers holding on to unsold inventory to protect its value; and lack of transparency in video advertising and the industry’s absence of regulation e.g ‘fake pre-rolls’. But Hunt argues that the opportunity in online video advertising is huge, and is poised to attract huge amounts of brand budget in the coming years.
TagsAd Networkad networksAd ServerAdvertiserAgencyAPACAudience BuyingAustraliaauto-playconnected tvCPMDataDigital MarketingDisplayDSPExchange Newsexchangewireexchangewire apacfake pre-rollMedia BuyingNew ZealandOnline MarketingOnline videoonline video advertisingprivate exchangesPublisherpwcreal time buyingRich MediaRTBtransparencytubemogulTVVideovideo advertising inventoryVOLTYahoo7
Ben Barokas, President & Co-Founder, Admeld, On Price Transparency, Bridging Buy & Sell Sides & The Swift Adoption Of SSP Technology In the Australian and APAC Markets
Ben Barokas, CEO and Co-Founder of Admeld on being a sell-side platform (SSP) for premium publishers and why Australian publishers are moving so rapidly to solve the same fundamental challenges other markets have faced.
Barokas also discusses the dynamics of the Australian market, yield optimisation, private exchanges, how technology is delivering efficiencies the market has been asking for and how both buyers and sellers are pushing each other to evolve.
Can you give an overview of Admeld and its offering in [...]
TagsAd ExchangeAd Trading DeskadmeldAdvertiserAgencyAPACAudience BuyingAustraliaaustralian publishersben barokasbuysideCadreonCBSCPMDisplayDSPExchange NewsFOXNewsGroup Mikoninventory managementMedia BuyingMobileNBCOMDOnline Marketingphdpremium inventoryPrivate Exchangeprogrammatic buyingPublisherpublishersRTBRTB marketplaceSE AsiasellsideSingaporeSSPsydneytransparencyUK online advertising marketUS online advertising marketVivaKi
Keiichi Tezuka, President & CEO of IponWeb Japan & Derek O’Neil, Chief Business Development Officer, IponWeb, Discuss IponWeb Japan's Success, Rapid Adoption of RTB & Trends In The Japanese Ad Exchange Marketplace
Keiichi Tezuka is President & CEO of IponWeb Japan and Derek O’Neil is Chief Business Development Officer for IponWeb, here they discuss IponWeb Japan – the joint venture between D.A.Consortium Inc.’s consolidated subsidiary, PlatformOne and IponWeb Holdings. They talk about the uniqueness of the Japanese market, the ‘astonishingly fast’ adoption of RTB and the dynamics and challenges of the Japanese market. They also highlight a move into the Chinese market is part of IponWeb Japan’s plan.
Can you give an overview [...]
TagsAd Exchangead exchange japanAdvertiserAgencyAPACchinaCPMD.A.ConsortiumDataDigital MarketingDisplaydisplay advertisingDSPExchange NewsIponWebIponWeb JapanIponWeb u-Platformjapanjapan advertisingjapanese online advertisingMarketOnemedia agenciesMedia Buyingmedia exchangesOnline MarketingplatfdormonePublisherpublishingRTBsupply sidethird party dataTrading DeskYahoo JapanYieldOne
Vicki Lyon, Managing Director, SpotXchange Australia & APAC On Video Ad Marketplaces & Growth In Mobile Video Advertising
Vicky Lyon, SpotXchange’s Managing Director Asia Pac discusses their recent launch and about wanting to become the go-to video ad marketplace in Australia and the APAC region.
Lyon gives an overview on Australia’s current market size and how APAC, being the most connected region in the world, means online video advertising will continue to soar and key growth drivers will be the expansion of 3G networks making mobile TV and mobile video services a reality.
Could you give an overview [...]
Tags3GAd Exchangead networksAdvertiseradvertisersAgencyAPACasia pacificAudience BuyingAustraliaBehavioural Targetingbrand advertisingComScore VideoMetrix July 20011CPMDigital MarketingDSPDynamic Ad OptimisationExchange Newsexchangewire apacMedia BuyingMobileOnline MarketingOnline videoottopremium video inventoryPrivate Exchangeprivate exchangesprogrammatic buyingPublisherpublishersreal time biddingRich MediaRTBspotXchangetelevision advertisingTrading DeskTVUKUSvicky lyonvideovideo ad marketplacevideo advertisingvideo inventory
Arshan Saha, Regional Director, SEA, Innity Discusses The Evolution Of RTB & Exchange Trading in South East Asia
Innity is an ad network with a self-service media platform. Arshan Saha, Regional Director, SEA, Innity discusses the challenges and opportunities in an evolving landscape and how ad exchanges and RTB will introduce efficiencies into the market. Here he also discusses the emerging trends in online video, mobile, RTB, rich media and socially enabled ads in the SEA region.
Can you give an overview of Innity and its offering across the APAC region?
Innity is an integrated online media network that [...]
TagsAd Exchangead exchangesAd Networkad servingAdvertiserAgencyAPACBehavioural TargetingchinacpacpccpeCPMDataDisplayDSPExchange NewsindonesiainniitymalaysiaMedia BuyingMobileMobile Ad Networkmobile advertisingonline media networkOnline videophilippinespremium inventoryPublisherreal time biddingRTBSEASingaporeSouth East Asiathailandvideo advertisingvietnamWi-fi ad network
Stuart Spiteri Head of Media Platforms, Asia Pacific, Google Discusses Ad Exchange Growth And Increasing Publisher Yield
Stuart Spiteri Head of Media Platforms, Asia Pacific, Google talks about the growth in Ad Exchanges across the APAC region, how agencies, advertisers are getting on board and how automated buying can increase publisher yield up to 188% more than using traditional sales channels.
Can you give an overview of your role and remit within Google APAC?
I am responsible for the Google suite of technology products that agencies use to plan, buy, optimise and report on their display advertising here in [...]
TagsAd Exchangead exchangesAd NetworkAd Serverad servingAd Trading DeskAdvertiserAgencyAPACasiaasia pacificAustraliachinaCPMDatadata driven displaydisplay advertisingdoubleclickDSPDynamic Ad Optimisationdynamic creative optimizationExchange Newsgooglegoogle display networkjapanMedia BuyingOnline videoPublisherRTBSingaporeSSPStuart Spiteriyeild managersYouTube
Kate Clough, MRM Worldwide Regional Media Director APAC, On Media Buying In APAC And The Chinese Display Market
Kate Clough is Regional Media Director, APAC at MRM Worldwide. Here in an interview with ExchangeWire APAC, Clough gives an insight into the Chinese display market, the third biggest after the US and Japan.
Can you give an overview of MRM’s offering in the APAC region?
MRM is a global technology-driven marketing solutions provider with clearly defined practices, including strategy, site and content development, digital media, CRM, measurement and analytics. We create, [...]
TagsadvertisingAgencyAnalyticsAPACasiaBehavioural TargetingchinacomscorecpaCPMDatadigital mediaDisplaydisplay advertisingfacebookgoogleindiainventoryiresearchjapanKate CloughkoreamediaMedia Buyingmedia strategyMRM Worldwideprice transparencypublishingre-targetingrenrentaiwanthailandTudoutwitterweiboYoukuYouTube
Toby Ross, Head of Strategic Alliances at Fairfax Digital Discusses Publisher Data, Automated Media Trading and Ad Exchanges
Toby Ross is the Head of Strategic Alliances at Fairfax Digital. Here he discusses publisher data, automated Media Trading and ad exchange adoption in the Australian market.
Can you give an overview of Fairfax Digital, its companies and offering in both the Australian and international markets?
Fairfax Digital is a leading Australian publisher network with over 250 owned and operated sites spanning news, business, lifestyle, travel, property, automotive and employment. The network features the online presence of some of Australia’s most prominent [...]
TagsAd Exchangead exchangesAPACAustraliaautomated media tradingbusiness dayCPMDataDisplaydomaindrivedrxessential babyfairfax digitalmedia agencymycareerPublisherRTBsell side platformSSPstayzsydney morning heraldtrading desksvalueclick media