With Cannes Lions over for another year, ExchangeWire reflect on observations of the reality of the convergence of data and creativity, versus the promise of it.  When you look at the beautiful town of Cannes during the week of the Cannes [...]

Imagine a world in which media, creative, and data came together to deliver the optimum experience for the end user. That is the real promise of programmatic. Michael Hand (pictured below), VP EMEA, Spongecell, tells ExchangeWire that this isn't an [...]

Carolyn Bollaci is MediaMind’s Country Manager for Australia and New Zealand. Here she discusses why it's key for advertisers to deliver rich, engaging and optimised ad experiences to consumers, wherever they are in the digital space. Bollaci also talks [...]