As ATS London 2023 fast approaches, we sat down with Flavia Kenyon, head of legal at the Big Innovation Centre, to talk about all things Web3, and some of the complexities that lie ahead, as well as what we can [...]

In the latest column from the IAB's Display Trading Council, council members give their views on what has changed in the programmatic space over the last two years. To borrow from John Hughes’ 1986 American teen comedy Ferris Bueller’s Day Off – [...]

With Google recently turning 18 years old, Darren Fullerton, head of SEO, Forward3D, reflects on the journey the advertising giant has been on and believes, despite the controversy it brings to the digital advertising industry, a world with Google is far [...]

The mere mention of a log (outside the context of web logs, or blogs) could instil reader boredom. Logs are a fundamental, functional part of IT infrastructure and are used for everything. According to Phillip Hayman (pictured below), head of [...]

The Summer Olympics is one of the most anticipated sporting events for athletes and marketers alike. It captivates the attentions of over three billion viewers from across the world who tune in to the 15-day competition to watch their nations [...]

High-impact advertising has significant creative potential. However, the lack of differentiation between high-impact and standard digital advertising means that it isn't being given the opportunity to shine. Rob Garber (pictured below), managing director, Undertone EMEA tells ExchangeWire how the industry [...]

Digital transformation can mean many things to many people. With the proliferation of digital devices, it seems obvious that digital transformation refers to how the world has completely moved away from the analogue world. Machines, screens, automation, robots, AI – [...]

Attribution is a term that means all things to all people; but its complexity is often misunderstood. In this feature, ExchangeWire speak with Paolo Gaudiano (pictured below), founder and CEO, Infomous, and attribution expert in his capacity as board member of attribution [...]

Turkey isn't a market you often hear or speak of when it comes to ad tech, but according to Hulya Altunbas (pictured below), CFO, ReklamStore, it's a market that is full of opportunities and is experiencing significant growth. Here, Altunbas speaks with [...]

Attribution modelling is a powerful tool for measuring marketing channel effectiveness and ensuring channels further up the purchase funnel are given credit for their contribution. However, argues Paul Dyson (pictured below), founder, Data2Decisions, marketing goes beyond online; and the holy [...]